There is one goal which all businesses have in common – generate leads. Businesses that have their online presence will want to make more conversions. This can be achieved by taking strategic measures and will also require determination in order to fulfil one’s objectives effectively. In this blog, we’ll discuss some powerful ways to convert website traffic into leads.
It is not surprising to know that thousands of websites are submitted to the search engines every day. Different clients have a different business module, which also differs from one another on the grounds of design and functionality.
Why it is important
When we submit a website to the internet the main focus is to gain more traffic. With more access to the internet, the number of online users also increases considerably. Therefore, it is now feasible to attract the interest of online users effectively as compared to offline users. You should also remember that simply displaying ads on your website is not enough. It accounts for only a quarter of the earnings by showing interest-based ads to online users.
It is true that website traffic plays a direct role in bringing conversion (or leads) to a business. With the wide approach of online advertising, converting web traffic into leads has helped businesses bring more revenue and further boost their growth. In this blog, you will learn some of the most effective ways to convert website traffic into leads.
Tips To Help You Convert Web Traffic Into Successful Leads
To cope with the constantly emerging competition and hassle that prevail in the digital market, we have laid down a few useful tips which can help your business easily convert web traffic into profitable leads. The mechanisms used here can have a positive impact on achieving your business objectives.
1. Landing Pages
Landing pages are one of the most active ways to convert a visitor into a lead. It is an opportunity to present your message to your specific audience. While the determination of many content pages on websites is to provide information, landing pages are planned for collecting a user’s contact information. Combined with targeted traffic can bring a change ratio of as high as 50-60 per cent. When a user searches for a product or service the search engines redirect users to different landing pages corresponding to your product and service. The main objective of a landing page is to provide necessary contents or information to the users. In this way, users show more interest in the landing pages. The website owners create attractive contents and link the landing pages to them. Thus, they manage to drive a good amount of web traffic to the landing pages.
Different landing pages are most striking to different groups of people. And they will never trust on one landing page for all results. To measure the performance of different landing pages send traffic to it via a blog so you can understand which page is more performing. You can also plan a landing page on your own by using some plug-ins and themes that are accessible in the market, which makes the formation of landing pages very easy.
2. Banners/Notification Bars
When you visit a website, you will often see a notification bar at the top of the page. The notification bars refer to important notifications. When the users start browsing your web pages they observe the important notifications in the bar. The website owners must design these notification bars so they always stick to the top of websites, no matter how much the user scrolls down. The notification bar also displays the warning messages for blocked pop-ups and missing plug-ins. The users often pay attention to the notification bars.
To convert website traffic into leads simply, attach an email form to the notification bar. This will allow the users to send you an email, without any hassle directly. And you can also link up all important landing pages in the notification bar. The notification bar offers you split testing and insights options. Thus, you can now track how many clicks you received and the performance of different call-to-link actions.
3. Unblock-able Pop-up Forms
This is one of the finest methods to convert website traffic into leads. About 2-10% of your everyday blog traffic can be converted into leads based on the achievement of your offer. The unblock-able pop-ups can greatly help you in converting the website traffic into leads. Designing an unblock-able pop-up form, you can manage to attract more and more leads to your funnel. Apart from ensuring good conversions, the pop-up plug-ins also offer special tracking features and split testing option. So, if you want to convert your website traffic to leads, then don’t forget to add unblock-able pop-up forms to your website.
4. Opt-in Forms in Sidebars and Below Posts
Designing an opt-in form in the sidebars or below the post can be very useful. It has been observed that around 40% of user clicks on the opt-in forms after visiting the website. Again, if you have no call-to-action (CTA) tasks in your blogs, then opt-in forms will work the best. So, whether your contents are not effective or you don’t have any call-to-action option, then you can manage the lead conversion through opt-in forms. It is recommended to design the sidebars with attractive and sizzling opt-in forms so that the users can easily have their attention over there. After finishing reading blog posts, visitors typically don’t know what to do next and If your website doesn’t have anything to arrest their care they just leave.
5. Welcome Redirect Offers
You can easily convert the website traffic into leads by implementing a welcome redirect offer to the visitors. You can request users to fill up an opt-in form to avail some attractive gifts like weekly newsletters and free e-books. But only valid for first-time guests not for returning visitors. The most attractive fact about this is you can use this offer anytime you want. whenever you feel like, no more leads are required, for now; then you can turn it off. At present, numbers of free plug-ins are available, so you can add any of that plug-ins to your website.
It is a very good choice for capturing a lot of leads in a small period of time. And touch the user experience on various levels. This offers can be used for a short period of time for improvement in leads.
6. Opt-in Forms Inside Videos
On-site video is also an important visual tool use to keep clients on your website. Opt-in forms inside videos have become popular with digital marketers. If you are using video marketing strategy for your website to drive more traffic, then this lead conversion procedure is highly recommended. You can simply add an opt-in form inside the video so that when the visitor will watch the video face the opt-in forms. In case, your visitors are interested in watching the video then they definitely click on the opt-in form.
This lead conversion method is compatible with most of the video-sharing platforms like YouTube, so you do not need to have a separate video player. Design the opt-in form in an attractive manner so users can manage the necessary action with proper interest. You don’t need to ask any help, as you can easily manage the opt-in forms on your own. It depends on you, whether you want the forms at the starting of video or at the end. You can also make opt-in mandatory just disable the skip this step option.
7. Opt-in Forms in Headers
You can also include an opt-in form in the header to convert website traffic into leads. Try opt-in form in the header area If the design of your page offers a good space of header. While browsing a webpage the header is the first area that users observe. Thus designing an opt-in form in the header area can be more useful. All you need to do is just design an attractive opt-in form and can ensure good lead conversions.
You can also grow a custom theme if you have the resources and also divided test it to improve its chances. It is feasible to generate a customised theme with an opt-in form. You can also get all tracking reports by split testing reports plug-ins. So, design a good opt-in form and convert your website traffics into feasible leads.
8. About Us Page
The ‘About Us’ page on your website can actually be very useful. This page encourages visitors to trust your services. If you have an ‘about us’ page, with some great back story about yourself, sharing the motive of starting your business with a great mission statement, it will not only bring interest into the visitors but also inspire them.
You can easily include a signup page on your ‘About Us’ page. When people become more engaged in your story, you will have a chance to get the leads. Moreover, you can also offer your stuff from your ‘About Us’ page.
It is also recommended to display the contact number on the top of your website because it creates a good expression on the mind of users. A website with contact number displayed is considered as a trustworthy and reliable website. This will produce higher chances the users give you a direct call by seeing the contact number. In case you want more information associated with lead conversions, then you can contact the experts.
With the above given approached you to have a better understanding of the important ways to convert website traffic into leads to boost your business goals. One still has a chance of converting their visitors into customers. You main goad is attracting your visitors by providing them valuable content. And get consent to email them in the most realistic way. Give something valuable in the email to your visitors so they can trust you and then you can present what you have to sell a non-obvious manner. You must generate leads. Try to include a lead capture form in a manner so it becomes easier for the visitors to make contact. So you can easily shoot mails whenever you release new products or services.