Today, internet terms like blogs, articles, guest posts and sponsored posts are no longer new to you. Although these may sound alike to you, yet they are quite different on various grounds from one another. Some bloggers approach it casually and masters in a field. They put up article after article, week after week, and gain awareness for their wisdom of insight and online character. At a particular point, every strong blogger will see a spike in traffic, readership, and search rankings in Google.

What Is A Guest Post?

Let’s start with a simple question, What is Guest Post?

The Guest post is commonly the post, which you did not write but you publish it on your website.

Guest posts are where writers create a unique and original post on another site with a mention of the author. Guest posting can help build brand awareness with different viewers and help drive new traffic to your site. It is also the practice of contributing a post to another person’s blog to build relationships, exposure, authority, and links. Links are a primary ranking factor in Google, and in SEO guest blogging offers a strong opportunity to secure a link back from another website, in addition to the other marketing considerations.

Guest posting establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure and helps you establish authority among the target audience. guest posts are a blog article according to the requirements of a particular blogger to get backlinks in return. Many bloggers using backlinks to publish high-quality content on their blogs for attracting new and current readers. And This makes guest blogging a win-win solution for both website owners.

Blogging Illustration
Source: freepik

Benefits of Writing Guest Posts

Guest posting is one of the popular practice when it is done correctly. It can significantly boost your brand.

Here are some of the benefits of writing guest posts:

  • Establishes you as an authority figure
  • Helps you land new clients
  • Builds backlinks for your website
  • An easy way to build a freelance writing portfolio
  • Helps break into a freelance writing niche

Backlinks in Guest Posts

For guest posts, every person emailing you is secretly looking (and maybe directly asking) for a backlink to their website. They are writing you an article in order to get their link on your website, thereby increasing their search rank. This is the non-monetary exchange that happens between bloggers all the time and is standard in the industry. If you start to accept guest posts, make a clear decision on whether or not you will allow “do follow” backlinks or backlinks that search engines can use.

If you don’t want to allow them, you have to be very clear with your guest posters that they will not get a backlink from you.

Paying for Guest Posts

Guest posts are typically written and posted for free. You do not owe them anything beyond the byline and a do-follow backlink (unless otherwise discussed). This is the industry standard, but there are still plenty of websites that offer $25-100 for a guest post article. If you have the traffic and resources to offer that, by all means, go for it. It will increase the quality of articles you are able to publish, but also massively increase the quantity, not all of which will be good.

What Is A Sponsored Post?

Sponsored posts and Guest posts mainly differentiated in term of payments and adverts.

A sponsored post is a post on a website or blog which is paid for by a sponsor are viewed by visitors. This is a valid advertising method, while others believe that they can be somewhat misleading, and they can compromise the honesty of a website.

Sponsored post
Source: freepik

A number of advertising companies offer sponsored post services that connect advertisers with willing authors. Some companies also reach out directly to websites that are read by their target audience. When the owner of a website is ethical, he or she clearly identifies sponsored posts.

The content of such posts varies; a sponsored post may, for example, review a product, or discuss a company’s offerings. In other instances, website owners simply embed advertisements from sponsors in posts that are related to their products, differentiating such advertising from sidebar or banner ads elsewhere on the site, and sometimes charge a premium for it.

Some bloggers make sponsored posting into a very profitable venture, monetizing their blogs very effectively. Others may use it to create a small supplemental income which helps to pay for site maintenance and special projects. It is common to see sponsored posts combined with other forms of advertising; for advertisers, the advantage of sponsored posts is that they show up in site feeds, ensuring that they reach all viewers of a site, not just those who visit the main page.

A sponsored post is also known as a promoted post. These posts are posts to a website sponsored as an advertisement by a company. This help to draw a large amount of popularity to the most viewed page on the website. The model has become adopted by various ad-supported but community-driven websites as an addition, substitute or replacement of other pay-per-click advertisement formats, such as web banners, text and rich media.

How To Write A Sponsored Blog Post?

There are many different approaches bloggers take when writing or creating sponsored content. Some write straight reviews, DIY projects or unique recipes, and some like to tell a personal story. It’s important to be authentic and only promote the products and services you’ve used yourself, and would like to recommend to your friends and family.

Trust is very important in the blogging world, and if you want to make a living working with brands, only partner with the ones you stand behind. Some people argue that when bloggers write paid content, it compromises the rest of the content on their sites; for example, an author who writes a sponsored post about diet pills might be reluctant to criticize the diet industry. Others simply find sponsored posts irritating, especially when they deviate radically from the rest of the blog’s content. Some blogs certainly do lose readers by going overboard with sponsored posts.

The revenue from sponsored posts varies. The bigger the website, the greater the profit, because advertisers will pay more to sites with more readers. But smaller websites may offer free products or smaller incentives, with advertisers hoping to reach niche readerships with a minimal outlay of money or goods.

Backlinks in Sponsored Posts

The backlinks are any hyperlinked link in your post that used to redirect visitors to new articles, services, and offers. Click and display to your audience is one thing, but companies want that backlink more than anything. It’s a double-whammy for sponsored posts because you are not only promoting a product but helping a company’s position on search engines.

Because the company is a company instead of an individual with a blog, it only makes sense that they need to cough up more for that backlink. This can be money, or it can be something else you want.

Paying for Sponsored Posts

Sponsored posts are typically written for a fee. A corporation is directly asking you to endorse a product include a backlink and share with your community. This is a tall order, one that typically requires cash to swallow. You have to think of the sponsored post as a marketing firm. These companies have contacted you because your website gives excellent backlinks to other sites you’ve trusted.


Lastly, I think now you have a clear idea regarding the guest posts and sponsored posts. You should know that what you are offering, what you are accepting and what you are exactly willing to do? Guest posts and sponsored posts are both beneficial in certain conditions, but we all know that access and miss use of anything is a bad habit. So always try to do everything genuinely and be one of to stand out from the crowd.

I hope this post was useful and cleared all your doubts !!!

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