Building high-quality backlinks actually give your business more value in online advertising.
Every online marketer will surely know what backlinks are. Being an incredibly simple concept, you, as a website owner, can easily convince another website owner to include a link on their website that points to your site (also called landing page).
While backlinks in and of themselves are simple, understanding how to take the right approach in building high-quality backlinks is going to require a lot of effort and determination.
Through this blog, you will learn how to get or create your own backlinks that will better cater your business and make your online presence even wider.
What You Need To Know About Backlinks
The use of backlinks are becoming very popular and their wide adoption is also coming in the radar of Google.
With the continuous updates of Google’s algorithms and best practices, the very same strategy that once landed you on the first page for your target keyword can now result in large scale search engine penalties.
Building backlinks can quickly become a mine of mistakes and accidents for the unaware SEO. So, you have to be very careful as to how you are going to build and upload backlinks to websites and not get into legal trouble.
Link building is all about getting higher page ranks (PR) for your website or content. While the right inbound website link can help you improve your ranking on Google search engine and increase revenue and brand. However, the wrong ones could get your website penalized.
Backlinks will and always remain a vital Google ranking factor for any business or brand. But, an effective link building is more about popularity and trust. Thus, only a high-quality backlink will yield you better results and conversion.
Guide To Building High-Quality Backlinks That Google Will Trust
In this blog, we shall cover the strategic link building technique that will not only work best for you. But the technique used will also let search engines like Google understand that these are the trusted ones. This will prevent any negative impact on your website and to your business as a whole.
The link building technique is scalable. When it is applied on your website, you will notice that your site’s ranking will improve.
You will also improve your conversion rate. Because you are working as the high authority on the topic to search engines.
Given below are five key points that play a vital role in high-quality link building.
1. Create Link Worthy Content
The first part of any link building strategy or campaign is always about creating high-quality content that is worthy of a backlink from relevant sites.
There are basically four types of content that can really help you generate and earn high-quality backlinks.
(a) Visual Content
Visual content such as infographics and charts are great for a number of reasons. One of their biggest strengths is that visual content, when built properly, tends to distill otherwise complicated concepts into a visually appealing guide.
If you are using infographics, you can create a simply embedded code that will allow other bloggers to share your content on their websites. While also giving you an opportunity to automatically generating a backlink.
(b) List Posts
There are list posts which are a fantastic type of content for one primary reason. Most people do not have the time or interest to sit down and read lengthy content. They prefer to find content which they can go through in a matter of minutes.
Thus, list posts provide readers with easily digestible content which they can use whether or not they read all the text under each listed post.
List posts generate more backlinks, social shares and have more widespread potential than any other type of content.
(c) Primary Research
Primary research requires access to huge amounts of data or a large e-mail list filled with people who are willing to answer questions and provide feedback at the same time.
However, if you can generate enough relevant data on a specific topic in your company, organization or business, the rewards will certainly be huge.
Research that is driven by statistics and data usually provide huge amounts of value to other marketers and also allow you to compile an easily linkable resource that can help generate more quality backlinks.
2. Find High-Quality Links
We know that not all links are created equally. And as you embark on your quest for link building, it is important that you have a clear understanding of where you should be building links.
With the slew of updates from Google that are designed to put an end to spammy link building practices. It is more important than ever before that you only generate links from high-quality sources.
When searching for high-quality links, one of the most important factors to consider is the Domain Authority (DA) of the page you want to link on websites. The next thing you will need is to find an editorial link.
An editorial link is any link that has to be approved by a website moderator or owner, who usually offers guest posting, resource pages or organic contextual links. On the other hand, a non-editorial link is any link which can be created with the approval of the website owner.
3. Use E-mail Outreach for Link Building
Find people who already link to similar content that you are seeking. Before you create an e-mail draft or pitch a guest post, you should first make sure that the prospect in question is actually likely to give you a backlink.
Many blogs and sites do not allow guest posts or any sort of third-party linking, unless with the exception of natural contextual links. However, there are other websites that may have an easy process for submitting guest posts and earning backlinks.
When you have found someone who is likely to link to your website, the next thing you will need to do is track down their e-mail address, which will help you communicate with them.
Under most circumstances, you can easily find this by visiting the “Contact Us” page of the website.
4. Use Link Building Tools
You can also make use of some of the best link building tools in the industry.
(a) Ahrefs: Ahrefs is a very popular tool that is used by professionals. It allows you to check your competitor’s backlink profiles, top pages, link growth, and various important statistics.
Many of the top SEOs use and recommend Ahrefs, which has made it one of the leading tools on the market.
(b) SEMrush: SEMrush is another popular link building tool and is also considered to be an all-in-one SEO toolkit.
This tool does not only help you to perform day-to-day tasks, but it also provides a thorough analysis that is very clear. That can easily be incorporated in your digital marketing strategy and significantly improve your performance.
Using the SEMrush tool, you can identify opportunities and react to them in less time by having a trusted source of data that is extremely easy for the entire team to access.
SEMrush also allows you to complete SEO audits, paid traffic analysis and generate content trend summaries.
(c) Linkio: Last, but not the least, you can use Linkio, which takes the complexities of long-term link building and boils. It down into a simple workflow that can help improve outcomes for SEO teams.
Managing multiple pages, different types of links, anchor text plans and investing huge time worth of activity can be a challenge for any marketer.
Link building is one of the most efficient methods to drive better rank and more traffic, which is more exactly targeted. It also helps in achieving high PR (Page Rank) with Google rankings, even before the first Panda updates.
Using these link building methods, you should be able to rank high on Google for industry and local search terms.
Finally, remember that keeping your backlinks is as important as making them as much as they can. Therefore, using tools like Ahrefs, SEMrush, and Linkio, keep an eye on your website’s backlinks.