Category: Business Marketing

Video marketing is the best way of promoting your brands in the new market. As it is well known- that a photo’s worth a thousand words than “how much value a video is”?. Strategies are the basis of any business even if you are doing anything it must have a vast strategy for it. And the situation remains the same when you are stepping your feet in video marketing.

Every marketing must have a full proof strategy for its implementation as they are doing in the content marketing strategy. Most marketers knew the importance of video marketing and post videos on a regular basis. This is only because they knew the importance of visual content and at what pace it is, skyrocketing.

How to build an effective video marketing strategy?

Before understanding the video marketing strategy we must understand “what is a strategy”? A wholesome plan developed for achieving a long term or overall goal is known as strategy.

And for video marketing strategy it is merely a planned way of working which will be helpful in the marketing, where it starts with the formulation of the goal, finding the target audience, figuring out your competitors, optimize your video and at last, try-try and try for the best solution only.

In video marketing, the content of video plays a vital role in their promotion. Therefore it is necessary to develop a successful and reusable video content strategy template.

There are some points that help you to make our video content strategy for marketing.

1. Analyze your video content requirement

Video content analysis has the ability to analyze the video to detect and determine temporary and spatial events. This is an initial stage for making video content. It defines your goals and other future planning for your future business.

This is also important because it helps in achieving your campaign goal whether it is awareness, sales, traffic or all. If you are using visual content to monetize it, it must be in the right tone with the correct message to reach them. And when your goals are specific, you will find it much easier to create content around them.

2. Target your Audience

If you are a business owner, you want to advertise your products and services to the people who need them most. This may seem obvious, but to reach your target audience, you first have to know “Who they are?”.

This process becomes important because these are the only people for whom you are going to make your visual content to be seen. As and when you are able to analyze your target audience then it will be easier to access to know what type of content they eager to consume( i.e informational, humorous, animated or any other)

Spending time to define your ideal customer and learning about the behavior of your real customers will save you a ton of time, stress and heartache.

3. Determine your competitor

The important step in developing a successful marketing strategy is to identify and analyze your partner competitors. You can do this through detailed market research. If you do not know who your competitors are, then it is likely that someone else will get a competitive advantage.

You can learn a lot from your competitors. This can be simply done with the help of analyzing their marketing strategy of your competitors and implementing the same in a more advanced way.

4. Create the most suitable type of video

By the type of video I mean to say that the genre of your video whether it must be a commercial, Social content video, explainer videos, product or testimonial videos. This is one of the important factors and a strategy of video marketing to select the best type of visual content.

Commercials videos- Commercials are the brief attention-grabbing advertisement that highlights company’s best features with a dynamic scene with a call to action button at the end of the commercial. These commercials can be seen on T.V and many other video streaming platforms.

Explainer videos- Explainer videos are basically those videos which are helpful in solving the problems of their customers. The duration time of these videos is nearly about three minutes, in which there is a strong call to action button with a solution to complex problems.

Testimonial videos- These are one of the strongest types of videos you can make as in this you are going to show the real evidence of other fellow beings. As in this, you are going to share the positive experience shared by other customers regarding your products. These videos are highly versatile and can be used on any platform. The results of these videos are highly exponential in nature and can be led to great results.

Social content videos- These are short video clips created only for different social media platforms.

5. Style of your video

There are multiple types of styles for your video that can be created for having great success in your visual marketing campaign. The best ones are elaborated below-

Mini-Doc videos- You can curate your visual content in the form of documented video. And in this, you must create your story by answering the basic and more important questionnaires of what, why and how. This will give precise knowledge to your audience in a fun and interesting way.

Narrative videos- This is the most cognizable and appealing way to transfer the brand’s basic emotions in the customer’s mind. They use classic storytelling elements that are more engaging and entertaining. They generally curate those types of stories that can be easily followed and related too. A funny and memorable story is more appealing and helps in achieving companies mission.

Animated videos- These are those types of video style which is in a visual format but are created in an animated format. These are the special format that is more liked by children and is also used for their products.

Lifestyle- This is a special style that directly appeals to the targeted demographic about their pain points and how the product is helpful in their problems. These types of styles are more appealing to the younger or millennial generation and are tech-glued.

5. Fully optimize your videos and target it on each channel

This strategy is mainly used for the growth purpose of your organization as a fully optimized video gives a better user experience and at last, it helps in increasing more engagements with your brand. Here more engagement leads to better conversions which at last results in more revenue.

After the optimization process, it is also important to target or post your visual content on each platform i.e Facebook, Instagram, Snapchat, and many others. Because no one knows where their targeted audiences are spending more time.

6. Try A/B testing

This is a well-known strategy in which marketers try many different types of videos for their marketing strategy. As there is no hard and fast rule for video marketing to be implemented to achieve success.

But there are certain metrics which helps in knowing the success of your campaign-

Engagement rate- This metric helps in knowing that how much time someone spends on their video. Did they watch the whole video or leaving before it ends. This number is very much helpful in knowing the success of your video campaign.

View count- This is also a very useful metric to know the likeness of your visual content. This metric helps in suggesting the type of content your viewers will like in the future.

Social sharing- This metric is also helpful in knowing the age group of people who are liking and sharing with their other known ones. This helps in understanding the rate at which people are getting interested in your visual content.

Conclusion

Every marketer must have a strategy whether he is on his initial stage or accelerating his growth. Video marketing is at its boom and every marketer must have a strategy to implement on a large scale. The above-given video marketing strategies will be helpful for every marketer whether he is on his initial stage or still on the track.

These are the best strategy which is useful for the implementation of a video marketing campaign. And for seeing better results you must try a/b testing formula which will help you in resulting best results. 

Reaching your target market is a crucial part of any business. The more you achieve your target audience with an accurate marketing strategy the more your business will grow. But here one important question arises in everyone’s mind-what is a target market or audience?

The question is quite legit which must come in every reader’s mind about the target market or audience. In a simple way if we want to say the target market is the collection of potential customers that are ready to buy our product.

According to experts, targeting marketing is one such strategy that segregates a large market into smaller reachable units. And it also helps to get a better focus on a specific group of audience within that segment.

It defines the segment of the audiences that are based on their different characteristics and focuses solely on serving them. Target marketing helps brands to connect with a specific audience segment instead of an entire market.

The purpose of target marketing is crucial. Marketing your business is not as simple as broadcasting your advertisements to any audience.

It is necessary that you must know your customers and group them to successfully help drive your business.

In order to best identify your customers, there are a few important things which you should consider.

Choose Your Target Audience

Given below are essential traits that play a vital role for any business because, it helps to know their prospect audience and impact on their brand, including its products services.

1. Distinction by Geography

Country, city, region, area code, neighborhood are the keys to Geographic segments. With the help of these keys, you will reach out a specific part of the Geographic area as it helps to segment in smaller areas in order to connect with a specific group of customers. This is great for reaching a specific location that suits your business.

2. Distinction by Demography

Segmenting only a portion of a particular region by its population can also help you connect with your audience. Age, gender, education, marital status, race, religion, etc can help you to reach out to a specific type of audience. Selecting the audience demographically will further allow you to target the market quite effectively.

3. Distinction by Psychology

This refers to targeting your customers by their emotional state of mind rather than a physical location. In this segment, your audience is driven by values, lifestyle, interest, and other characteristics. For example- If you are launching your products which is having some meat content, at the place where there is psychology not to eat then it will harm your marketing plan.

4. Distinction by Behaviour

Then there is behavioral segmentation for targeting marketing. This type of market segmentation usually applies to the habits of people, such as their purchasing and spending habits, user status, interactions with the brand, or its product or service.

5. Firmographic Segmentation

This is a type of segmentation that is mainly targeted by B2B firms. In this type of segmentation, many concerns target those business houses which are using their product for further production. In this segmentation, corporations consider points like company size, number of employees and addressing parameters and many more. They are furthermore divided into a bulk buyer on small buyers and this segment can be considered as the most important for B2B business houses.

The marketing strategy you need to follow to reach your target audience

Targeting in marketing can serve both customers and your brand. Also, it improves product development and operations. It allows a brand to differentiate itself, stand out and make a bigger impact. But before you start target marketing, you need to figure out all its important aspects. A buyer persona is a description of a semi-fictional character that represents your ideal customer. It is a detailed summary of the characteristics, qualities, and habits of a person who is in your target audience.

Knowing your ideal audience helps you determine which target audiences to focus on. When you deeply understand who your ideal customers are, you can identify ways to segment them into a more specifically defined audience. To being successful at targeting marketing, use real data and facts to form your buyer persona. This can also be done with having an accurate content marketing strategy. The targeting strategy is where the marketing-mix comes together to create the right offer to the right segment of the audience to reach marketing goals.

Here are the best marketing strategies examples which anyone can implement to reach their target audience-

1. Differentiated Marketing

In a differentiated marketing strategy, the company decides to provide separate offerings to each different market segment. It is also called multi-segment marketing. The company targets each segment in a particular way to offer unique benefits to different audience segments. The main goal of differentiated marketing is to help the company increase sales and market share across each segment it targets.

A differentiated strategy can be a smart approach for new companies to enter the market and gain customer’s attention to them from established players to capture share in a large overall market. Established companies don’t give sufficient attention to the perfect marketing mix for any given market segment and become vulnerable to new competitors.

However, differentiated marketing is also very expensive because it carries higher costs for a company to develop unique products. Each unique product and market segment requires its own marketing plans and executions like unique messages, campaigns, promotional tactics, and investments. Costs can add up quickly if you are targeting a lot of unique market segments.

2. Partner with allies

Partnering with allies is never new to the market when any giant company is bombarding their marketing plans than many small companies collaborate with each other to deliver better content which is more cost-effective. This type of strategy is cheaper to create, able to see success quickly and also helps in exposing your brand to a new audience.

There is a case study of a well-known telecom industry name ‘Jio'(Indian) when this company is stepping his feet in the market it starts with its lucrative plans. And after getting a huge number of the user base(by Jio), it’s anti company(Idea and Vodafone) starts to collaborate with each other to survive and give a stiff competition to the latter one.

3. Mostly use ‘user’ generated content(UGC)

In the current scenario mostly the users concentrate on the content developed by there peers. According to the survey done on 839 millennials found that they spend more than 5 hours on the content created by their known people. The same survey reveals that they only spent 33 percent on their traditional media. In the same survey, it was also revealed that millennials are 20% influenced by UGC on their purchase than any other media.

So this is the most important strategy in which you are attracting customers by explaining the live event stories. This can be achieved by sharing customer’s personal stories on different social sharing platforms i.e Facebook, Instagram, Youtube and many more.

4. Promote your product with influencers

The newest and advanced way to promote your product and gain a new audience by collaborating with influencers. There are multiple benefits as it will extend brand awareness among your targeted audience and increase your sales. As recently we can see Amazon (an e-commerce brand) too has launched its influencer program in which it is providing a commission to these influencers for the sale made by these influencers.

5. Let customers interact

This is also an emotional point in which the customers want to interact with the company or the other customers. Providing facilities to the customers to see the manufacturing of the product or competition among your casual customers regarding the product or any other one. These types of moments are always remembered in customer’s minds.

6. Undifferentiated or Mass Marketing

Undifferentiated or mass marketing involves marketing to the entire market the same way. In Mass marketing, we effectively ignore segmentation and generates a single offer and marketing mix for everyone. The market is treated as a homogeneous aggregate, So that the aim of Mass marketing is to reach the largest possible audiences, and exposure to the product is maximized. Mass marketing tries to spread awareness of services or products to everyone willing to listen.

The success of mass-marketing depends on whether it is possible to reach enough people, through mass-communication techniques and one universal product offer, to keep them interested in the product and make the strategy worthwhile. While mass-marketing tactics tend to be costly because they operate on a large scale, this approach yields efficiencies and cost savings for companies because it requires the marketing team to execute one product offer and marketing mix.

7. Niche Marketing

An organization that adopts a niche strategy gains an advantage by focusing all efforts on only one or a small handful of segments. The main focus of their market analysis, product development, marketing strategy, and tactics is to concentrate on serving that selected part of the market. Niche marketing is also called concentrated marketing. In Niche Marketing strategy only one or a few very defined and specific segments of the consumer population are targeted. The goal is to achieve high penetration among the narrowly defined target segments. For example, The Rolex watch manufacturer only concentrates on the luxury segment of the watch market.

Niche targeting effectively works for small companies that have limited resources because it is not required to use mass production, mass distribution, or mass advertising. When becoming highly successful in Niche Market Segment leads to be very profitable for a company. Luxury-goods providers are the great challenges of the Niche Marketing strategy.

8. Publish Funny Content

This strategy is also more appealing and creating more engagements among the targeted audience. In this, the company usually makes funny videos and share them on different video sharing platforms. Many brands use Youtube, Tik-Tok, Instagram and more for publishing their funny videos

9. Behave Weirdly

Don’t work safely every time i.e don’t play safely. Sometimes think a little bit differently and behave weirdly while marketing your product. For example- A contest run by a museum in Chicago of science and industry allows one winner to live inside the museum for 30 days. And that winner has to share his thoughts and experiences on different social media platforms like Facebook and Twitter.

In this, the winner also became a point of attraction among visitors which led to the influx of many visitors to the museum. After following this strategy the museum eventually earned from this strategy and promoted that the environment of the museum is cool to visit for learning and entertainment purposes.

10. Micro Marketing strategy

It is also a targeting strategy that focuses even more narrowly than niche marketing. It caters to the needs of specific individuals or very small segments in targeted geography, which may be called local marketing. Micro-marketing is a very powerful marketing strategy by giving consumers exactly what they want and when they want it. However, to achieve large-scale success in Macro Marketing companies must figure out how to meet highly individualized needs efficiently and profitably. In this approach, companies offer consumers products created to their individual specifications and needs.

To achieve a wide-scale success with individual marketing requires you to develop product strategies. Frequently, this involves offering a baseline product with parameters so that customers can customize to fit their needs. Local marketing is a targeting strategy in which we expressly focus on a small, clearly defined neighborhood or geographic area. Organizations using this technique strive to generate a strong local presence and targets.

11. Special attention to existing customers

Gaining new customers is the first priority of any new business to grow. But don’t forget your existing customers they are the real gems who will stay longer with your product. Make them feel that they are VIP members of the customer’s exclusive club. Give them something extra which will make them feel proud.

As you can do some type of upselling at a lower rate which will keep your existing customers with you in the future.

12. Storytelling on different medias

As we already know storytelling is the most effective way of marketing. A huge number of peoples are majorly influenced by the story as they can easily correlate with themselves. This is very effective as this strategy can have a greater influence over the targeted customers.

As by storytelling, many brands are implementing their marketing tactic more effectively and efficiently.

Here is some case studies of business brands that help them to grow in a large giant company.

Case study of marketing strategy

Airbnb

Simply telling a story ‘Airbnb’ has increased its travelers from 2000 visitors using the service five years ago to 550,000 in 2015. The total visitors are spotted in more than 20000 cities all over the world.

“This is how Airbnb uses their intricate understanding of their audience and helps in making it one of the most iconic brand”

Major Highlights- New york has topped the list by 47000 travelers. This is how one simple brand uses customer’s data to tell engaging stories in front of their audience i.e travelers and visitors.

Spotify

“Spotify” a well known online music streaming platform uses its 30 million users data of what song, playlist and artist they listen and collaborate with location and demographics to give a better experience to its users. And after having it, it gives better insights to develop their own stories.

Using these simple data now only Spotify can develop their own stories based on these insights that only they can access to differentiate themselves from their competitors.

Smar trike

Smar trike is a company that manufactures bicycles for babies, toddlers, and preschoolers. And they want to do promotions with the help of influencers. Their goal was to reach among 25-40years old mothers having a baby 8-18 months.

This was one of the best case studies to read for promoting your products with influencers.

Stay Focused on your marketing strategy

Staying Focused on targeting in marketing helps you to get everyone in the organization on the same page so you to be more specific about your marketing strategies. It helps you clarify your vision. You have more directions to shaping a plan for marketing and business goals to optimize your resources, time, and budget.

Conclusion

Without developing a vital targeting in marketing strategy your efforts to attract customers are likely to be haphazard and inefficient. The focus of your strategy is to make sure that your products and services meet customer needs.

Developing long-term and profitable relationships with your customers is a key point of any marketing strategy. You will need to create a flexible marketing plan so that it can respond to changes in customer perceptions and demand.

Marketing strategy help to identify and communicate the benefits of your business offering to your targeted market. Once you create and implement your strategy, monitor its effectiveness and adjustments. Change them when it requires to maintain success.

For any given business, having a well-defined target market is most important. In order to build a solid base for your brand. It is necessary that you must first identify your target audience. It is not possible for a business to target every customer. Thus, you must tailor your target marketing as part of your marketing strategy.

To define your target market is one of the most important tasks because it is the foundation of all your marketing strategy elements. How you develop and name your products or services right through to the marketing channels you use to promote them is also a thing to keep in mind. Targeting a specific market is important no doubt but does not mean that you are excluding people who do not fit your criteria.

Target Market Definition

‘Target market’ is a term used by different marketer to define their audience whom they are targeting for their product. This refers to a group of people to whom the company wants to sell its end product. It is a combination of end potential customers for whom the company is desired to market its product.

In a simple way, we can say that the simplest formula to know our targeted market where all the desired customers are compiled in the form of ingredients in a single capsule.

Your task is to identify and understand the targeted group of audiences in all prospects that are more relevant to your business. The better you understand your target market, the more closely you’ll be able to focus your ads, so you can pay only to reach the audience most likely to convert into customers.

Examples of the target market

If we see in a wide range of popular brands which have shown good results after targeting their target market where its potential customers are staying. Here is a brief view of these popular brands-

The target market of Facebook

If we see the initial phase of Facebook the company has only targeted the college student for its platform. But after getting huge popularity in the united states the company starts to move to the international market. And after that, the company focuses his attention with the age group of 25-34 years and majorly in 157 countries.

The target market of Netflix

To see its user base mainly the company has targeted only those countries where the internet facility is easily available. As before the launching of Jio( An Indian telecom company), they decided not to move towards this market. But after the launching when the company has waved all his facility for 6 months and with a huge number of internet user base the Netflix started to step in this market.

The target market of Airbnb

Here the company has targeted those people who are mainly travellers and looking for a spacious apartment that is affordable and functional. And after targeting the global growth rate of this company since 2009 is 153%, and 45% increase in united states booking year by year and there is 102% increment in the senior host and many more.

The target market of Apple

In just 7 years the apple has dominated the smartphone industry with over 60%, because of target marketing. As they are targeting in 2:1 for men and women, the average age of the user is the rage between 35-44, 1 out of 4 people age ranging between 18-34 have an immense desire to purchase apple product at some point in the next 6 months. 94% of Apple device users are wealthy.      

This blog will help you understand who are already interacting with your business and your competitors, then use that information to develop a clear target group as you build your brand. It’s all about narrowing your focus to expand your reach to target more audience.

Tips To Help You Define Your Target Market

Defining your target group more clearly help you to better understand how and where you reach your best prospects. This is all about targeting your marketing efforts effectively and not preventing people from buying your product. People who are not included in your target market can still buy from you, they are just not your top focus in crafting your marketing strategy. With the help of a clearly define your target market audience, it is much easier for you to determine where and how to market your company.

1. Know Your Customers

Do a little research to find out what persuades customers to buy your product. Do not make the mistake of marketing your product or service before you have defined your customers. If you do so, you’re just throwing your marketing money away.

Marketing is not just a matter of placing ads with any publisher. It is a method of attracting new business. Before you hope to achieve your business goal with this, you have to make sure who you want to target with your marketing. You need to better understand your target market before you can reach them.

Define your target market customer by knowing possibly everything about him or her. Think carefully about your product or service and your customers too. This thing is more useful while creating content marketing strategies.

This is the most important point while accessing the target market as it helps in differentiating the targeted customers. If a big company is doing work in many segments then at the point of ascertaining the targeted customer it has ascertained a different target customer for each one of them. And by doing this many small business houses are giving a tough competition to the big ones.

2. Establish Your Customers’ Demographic Profile

Demographics are extremely important for targeted marketing. Obviously, you do not want to be marketing skateboards to seniors or expensive furniture in a low-income housing community.

Establish the demographic profile of the target market, which includes information such as How old are they? What is their gender? What is their marital status? Do they have children? If so how old? Where do they live? What is their income level/net worth? And more.

Here is how to check the customer’s profile?

Dividing the market into these demographic segments helps to use time and resource more efficiently. More wisely to say that if you are distinguishing customers after seeing their demographic profile it is very much helpful for their business concerns.

For example- If your concern is dealing with interior designing and while choosing your target market you had chosen homeowners between the ages of 35 to 65 with an income group of $150,000 plus in new york then it is correct but the range is broad. So for competing for big business houses, the target market must be very narrow and specific like for kitchen and bath remodelling purposes. Then in this, the competition is low and there are more chances for business and brand development.

3. Analyse Your Target Customers’ Lifestyle

Lifestyle is also important when determining your customers’ profile. Working folks have lifestyle priorities and constraints on their time that retired people do not have. Is your audience employed or retired? How they like to spend their spare time? What are their hobbies and shopping habits? What other products do they buy? Where do they go on vacation? After analyzing the customer’s lifestyle it becomes easier for improving your marketing strategy.

For example- If your concern is dealing in women clothes so for this they must make an estimate of what age the target audience will be from are they from Millenials or gen Y age ranging between 1977-1995, or are the from gen x from 1965-1976. As in research, it was found that almost 50% of Millenials do shopping twice a month compared to 36% older than that.

The internet and several software tools offer a wealth of information from various sources that can provide you with up-to-date market research and current consumer trends. So this is also a great way to you must think about it and make your marketing plan accordingly.

4. See What Your Competitors Are Doing accordingly

If your targeted audience is currently buying a similar product or service from one or more competitors, find out the reason. Although, some common reasons as to what your competitor is offering may be lower prices, better service, or that there is no competition at all for the product or service at present.

You need to develop your target market as specifically as possible if you are going to market your product or service effectively. Think of your customer as a person and visualise him or her in detail.

It is more important to understand what type of goods and services your competitor is serving whether the goods provided are at a reasonable rate or below than that, are they are providing quality services or not. What marketing techniques they are following is the services are much more appealing or strategically followed.

If you are not able to visualise your customer clearly and distinctly, then you need to research your potential customer until you can. Because until you can define your target market, you will not be able to make more precise decisions that need to be made about marketing, such as how, where and when to advertise. If your competitor is converting website traffic into leads then you must concentrate on this that how to increase website traffic? whether to use content marketing strategy or move for paid internet advertising.

5. Analyse Your Product or Service

The product you sell to your customers matters equally as your brand. You should analyse your products from time to time and find out if there is any improvement or change necessary. Write out a list of each unique and main feature of your product or service.

It is also one of the main tasks in selecting the target market to analyze the type of product and services which is somehow different from the other one. And after that prepare your SWOT analysis i.e what are the strength, weakness, opportunity and threat that are prevailing in the markets.

And afterwards, list the features and benefits of the products you are providing. Features are what your product is or does. The benefits are the results. Once you have your benefits listed, make a list of people who have a need that your benefit fulfils.

When the customer can clearly identify with your brand and your unique selling propositions than this is going to be easy to stand out from your competitors.

6. Evaluate Your Decision

After you have successfully decided on a target market, you will still have a few more questions to consider. Questions like Are there enough people in your product’s criteria? target them really benefits you from your product or service? Will they see a need for it? Do you understand what drives your target to make decisions? Can your customers afford your product or service? Can you reach your customers with messages? Are they easily reachable?

And after doing a deep evaluation of your competitor’s decision making policy state how his policy is different from my policy and strategy and take decisions accordingly.

You can have more than one niche market if your marketing message is different for each niche. If you are able to reach both niches effectively with the same message, then maybe you have made your impact and broken down your market too far.

Also, if you find there are only a few customers that fit all of your criteria, maybe you should re-evaluate your target. The trick is to find that perfect balance.

Conclusion

Defining your target market is the hardest part. Once you know who is your potential audiences, it is much easier for you to figure out which media you can use to reach them and what marketing messages will you use to resonate with them.

For doing a deep analysis of your customers, sort out there demographic profile, their lifestyle and access what other competitors are doing then you must select your target audience. And after seeing the exact potential of your product you must continuously update and upgrade your targeted audience according to your product policy.

Instead of sending direct mail to everyone in your ZIP code, you can send it only to those who fit your criteria. Save money and also get a better return on your marketing investment by defining your target audience well. As we all know marketing is a tactic in which we are investing less and earning more. To become more successful in targeting in marketing use the real data and facts to form your ideal audiences and always keeps researching to learn more about your ideal customers.

Nowadays marketing Strategy has become more popular than ever before and the sponsored content campaign is one of them. It’s actually a way to reach out to people.

Search engines like Google and social media sites like Twitter, Facebook, Instagram, etc., are tweaking their algorithms to ensure brands do not get as much organic visibility this way. Sponsored content and native content is all around us. But there is a huge difference between both of them. And even now Sponsored content is booming on social media like Twitter, Instagram…

When a brand hires someone to write a blog post or article in a magazine (to be paid for by the brand), it is also producing sponsored content.

Sponsored content looks like its natural part of the webpage.

Content should be entertaining or useful and engaging. Sponsored content is a powerful way to reach and build a lasting relationship with professionals and businesses of any industry. Make the most of your sponsored content campaigns with these tips for creating effective ads, using free tools, testing and optimizing.

Many social media are indulging in publishing sponsored posts as they are showing higher engagements for sponsored content. Many companies and influencers target the core audience and discuss the topic that aligns with your brand. After publishing the sponsored content from a trusted publisher it has been seen that there is a 50% higher brand lift in comparison to those who make their own content.

Content marketing institute blog post reveals that content generates three times more leads as outbound marketing and cost 62% less.

Here Are 12 Sponsored Content Campaign Tips To Keep You Ahead

It only makes sense that companies rely on educational and entertaining content to attract customers. Thus, you have to do more than just produce sponsored content. 

In this world of Digital Marketing, you need to know some tips to get the attention of your readers. Here’s How?

1. Have more than one advertisement in your campaign

In order to increase user experience, it is recommended that your sponsored content campaign contain more than one advertisement which is unique and set to be displayed at a pre-defined frequency.

And this type of multiple campaigns is also seen when we are going to start an internet advertisement. Generally, marketers usually use A/B testing when they are using Google ads. And after testing them they give more priority to the one showing better results. Like you can use multiple platforms i.e Quora, Facebook, StumbleUpon, Tik-Tok and many more.

Having more than one ad on your page helps Google to find and display the best. You have to understand that sponsored content is part of your larger marketing strategy.

This strategy guides the visitor or reader through its whole journey, which includes products, services, offers, awareness, the decision to purchase and the most important of all your business.

2. Stick to the standards

• Keep your ad headlines that are under 150 characters. 
• Compact headlines lead to more engagement. 
• Write your description under 70 characters. Remember that anything over 100 characters could be cut on desktop. 
• Use larger images in place of standard thumbnails. Larger visuals lead to getting up to 38% higher CTR (click-through rates). 
• Add a clear CTA (call to action), so your audience is able to act accordingly. 
• Be specific with what your ad is targeting, but not so specific that you limit your audience. 

3 Create the right sponsored content for the audience

Set up relevant and professional information sharing. It is important to provide something of value when you’re sharing content organically. This is even more important when you’re spending money to expand your reach. So, before you spend a penny on sponsoring posts, take an honest look at your content. Are you providing something of substance that is not a sales pitch?

Think beyond your product or service to provide real value to your buyers. Providing context to recent industry development, answering a frequently asked question, or sharing a relatable story are all great ways to engage your target audience.

While longer posts can also perform well, in our experience, shorter pieces are more consumable for readers new to your brand and enable businesses to use the content as a first hook into a larger content marketing strategy.

Find the sweet spot to make content valuable and always use visuals to boost engagement, including images in posts that can increase the comment rate by 98%. Better yet, include videos, which is helpful in increasing the traffic and conversions that earns roughly three times the engagement of text posts.

4. Repurpose your content

• Instead of sharing industry news first analyze it
• Presenting insights and key takeaways will keep your content from feeling nonexclusive and help establish thought leadership in your field. 
• Your plan should have content curation 
• Share information that is engaging, relevant and interesting to your audience, Always credit your source. 

• Re-read your own content. 
• Look back to check your content, blog, website and social media channels in place of creating new content every time. 
• Use rich media such as video, audio or other elements by incorporating YouTube, Vimeo, and SlideShare videos so your audience can engage natively. 
• Involve human interesting stories that connect to your brand, and this will help your audience to establish an emotional connection. 

5. Target sponsored content campaign based on geography

You can target sponsored on the geographical location a member has included in their profile. When members fail to list a location, this targeting facet uses an IP address instead.

You can target the audience by their location as if you are writing content that is useful for the audience of a specified location. As if you are a travel blogger, or if you are providing services to the travelers so with the help of sponsored content campaign you can leverage your business. Sponsored content, can generate leads of a specific locations and can also make your audience aware of your product specification.

This gives you the opportunity to tailor campaigns to the specific needs and priority issues of different markets, provided you still have the addressable audience size you need.

6. Try new tools for a successful content campaign

You can always try new tools to collect even more qualified leads to pull users’ profile data like job title, company name and contact details. Reach people similar to your target audience.

By tools, I mean to say that you must use advanced tools like Google Analytics which helps to tell you about the demographics, location, devices and many more. When you are sponsoring your content via Facebook, Instagram, LinkedIn, Twitter and other than these social sites they are providing you insights about your campaigns.

Having a great tool has a great benefit as you can track every activity on your campaigns. You can increase brand awareness, engagement and discover new audiences more easily. Expand your reach and engage your audience wherever they are online and active.

7. Track conversions and rate of interest (ROI)

Implement conversion tracking which can help you define conversion actions on your website, such as content downloads, sign-ups or purchases, and then track how sponsored content contributes to those conversions.

You’ll be able to track how many times members converted after engaging with, or even just viewing, your ads. For robust tracking, tie your conversions to the Thank You pages that your site displays after visitors successfully complete an action.

8. Set a range for bids of your campaign

A set bid range gives you valuable insight on how to win auctions to display your sponsored content to your target audience. It is based on what other advertisers are bidding when targeting similar profiles. Bidding at the top of the suggested bid range or higher is the best way to maximize exposure to the audience you are interested in.

Because advertising products are decided on a second-price auction, you will only have to pay the minimum amount needed to beat the second-placed bid. So, even if you bid at the high end of the range, you are likely to pay less.

9. Always keep testing for great results

• Use A/B tests to compare multiple ads and multiple versions of creative ads. You will see which one sounds better to your target audience. 
• Test using A/B testing to maximize targeting.
•  Create a campaign,  create a duplicate of it and change the targeting criteria slightly.
• Try both campaigns to see which audiences are more receptive to your content. 

• Always have 2-4 ads in each campaign. Campaigns with more ads usually attract more people in your target audience. 
• After every 1-2 weeks, pause the ad with the lowest engagement and replace it with new ad creative. Over time, this will improve your ad relevance score that is based on indicators that your audience finds the ads interesting, such as clicks, comments, and shares, which will help you win more bids. 
• You can use Direct Sponsored Content to test different ad creatives and targeting combinations.

10. Measure and optimize your sponsored content campaign

Keep a definition of how you can measure the success of your business. Use tools that have robust reporting capabilities. Use them wisely by identifying your key metrics. Optimize your webpage for smartphones.

Make your landing pages an easy place to visit, move, and submit information from a mobile. Build your marketing strategy with the sponsored content campaign.

11. Check the responsiveness of your landing page

Almost everyone accesses social media by using their smartphones. This mean’s that they contact the landing pages which have your sponsored content directly on their phones.

So make sure that your website has a responsive landing page, easy to view and move on smartphones as well.

12. Build relationships with social influencers

As already discussed there are many ways of running sponsored content campaigns like Twitter, Facebook, Instagram. As today these platforms are getting more popular, especially for sponsored content. They are grabbing the attention of many bigger brands for sponsoring their products by many influencers.

These social sites are really different from traditional sites. So you need to adjust the marketing campaign according to them. And restart your campaigning with the social influencers. 

For any reader or user who is scrolling his Instagram, your sponsored content should look like another video or picture on his feed. Try to build relationships with social influencers on these sites. It will definitely help you to reach out to your target audience

Conclusion

The sponsored content campaign helps you to reach out to new people and to gain their valuable trust. Understand the difference between traditional content marketing and online marketing. Don’t be fake, Make sure that sponsored content is not fooling your audience. Make relevant content to the target audience. Focus on your target audience so that you understand their needs, what they really like, what type of ads they really like and which platforms they are using.

If you want to run your sponsored content on the social platform, the best trick is to build relationships with social influencers on that platform.

Sponsored marketing is absolutely going to cost you some money so keep a reasonable budget. Keep analyzing your results so that you can adjust accordingly.

Apply these simple tricks and you will be able to reach out to the broad audience by online marketing and sponsored ads.

I hope this blog is helpful for you and you are going to use these tricks and tips!!!! 

When it comes to online marketing, marketers have lots of options. You must have heard “Content is king”. As content marketing is growing, buzzwords connected to it also growing. Sponsored posts and Native advertising are two buzzwords freshly. There is much similarity between both of them as both are a paid form of advertisement but then also have some difference.

While most of the times these two terms are interchangeably be used. They have something in common. Also, there are circumstances where one is more appropriate than another.

There is not much difference in sponsored posts and native advertising. The native advertising is like a traditional ad and sponsored content is more like a media placement. 

Native ads and sponsored content are the two sides of the same coin. By this I mean to say that the both are a form of paid internet advertisement that fit the form and function of the surrounding editorial content on the webpage.

Well, both Sponsored ads and Native ads are part of paid advertising. Both blend well with the webpage on which they reside. Each one of these has a different purpose and will be most effective depending on what your brand hopes to achieve. Through this post, you will get an idea, when to use native ads and sponsored content, and show what they look like.

What is Sponsored Content?

Sponsored content involves paying a person, account or company to promote your business using intentionally targeted content. Often times, the business doing the marketing (you) writes a blog or creates a campaign idea and pays another platform to post it.

The goal of a successful Sponsored content campaign is to inform the audience rather than to convince them. It usually has a call to action and sometimes referred to as “advertorials”. This is not brand-biased but totally editorial with a little hope that the reader will enjoy their content.

Sponsored content is a paid form of promotion in which the advertiser pays a sum of money to an advertiser, to create and promote advertiser’s product on multiple platforms.

The goal of sponsored content is to widen your audience to reach and gain brand exposure. There’s also the added benefit of tying your name to a reputable or popular source. You’ll often see this advertising in the form of:

• Professional bloggers writing about a certain product
• Social media influencers promoting a brand
• “Listicles” (list-articles) that appear organic but slip a brand name or product in the content

While sponsored content comes under the umbrella of native advertising, but not all native ads are sponsored content. As a marketer, you can direct the message and even create the copy and don’t require the involvement of another platform. Some publishers have teams dedicated to creating sponsored content for their brand partnerships.

Sponsored content is less confining than native advertising and publishers give brands scope to be creative and engaging, as long as the post is cleared marked as “sponsored” or “promoted”. This also means that brands can mention a product or service and include a call to action (CTA).

What type does it look like?

These posts are can be any form whether it is an article, video or in the form of a listicle, they just appear the native part of the website.

Many big brands and publishers on media sites like BuzzFeed, Forbes, New York Times and others collaborate with each other to develop a content studio to create and sponsored content.

Why spend hundreds of dollars on sponsored content?

Many businesses are continuously publishing a helpful article to position themselves as an expert or a major storytelling voice in their field. The main reason behind this is to establish trust with customers so they can rely on the companies information and products.

One of the main reasons behind publishing a sponsored post on other websites as it leads to promotion and also helps to see a jump in sales after publishing. A sponsored post is considered as a short term investment by contentmarketing.com but irrespective of this there is a long term benefit of publishing sponsored posts. As viewers may not regularly purchase your product but they may regularly follow your post and engage with your brand.

Qualities of a great Sponsored post

Sponsored ads offer content for the viewer who is interested without disturbing others who are not. And If you are thinking of creating a sponsored ad or content. Then make sure your content is:-

• Engaging– The content must be more engaging as it will help in more conversions or redirection towards your page.
• Interesting– The sponsored ad must be more interesting i.e it attracts and converts more visitors.
• Should not be fake– The ad must not be fake or misleading as it will degrade your value.
• Useful for the audience– The sponsored post must be useful for the audience.
• Well-written– The posts must be well-written as it must interest the reader’s sentiments and completes the user’s intent of clicking the ad.

What is Native Advertising?

Native advertising is an umbrella term for ads that mirror the environment in which they appear. This type of ads are appearing in the top in the location-based google search result and look similar to organic results on the page

Native advertising is more promotional in nature because it focuses on convincing the viewer rather than informing them. And sometimes Native ads blend so well with the website content so viewers may think that content is written by the website’s publisher or editorial instead of a paid promotion.

A native ad resides on a webpage and connects to either sponsored, owned or earned media, really, anything the brand wants people to read. Once you click on the ad, it will likely send you to a lightly branded article. You’ll usually see a couple of brand mentions as well as a call-to-action (CTA). The most productive types of native ads are those that provide practical, actionable value for the reader.

Native ads come in many different forms. We deal primarily with paid search ads such as pay per click (PPC) ads, but there are several other types out there you can use in your digital strategy. This could include:

• Promoted listings on e-commerce sites
• Social media display ads
• Recommended content on news or entertainment sites
• Location-based ads within apps
• Paid search ads

These are just a few examples of native ads you could utilize in your marketing campaign. Native ads have the potential of long shelf life, unlike traditional display ads. Because these content are hosted on a webpage (such as on your blog) and you may continue seeing organic traffic from social media shares even once the native ad campaign is complete.

What does it look like?

As described above in the features section that they look like as a native part of the publisher’s website and can be in the form of articles and websites. Mainly it can be five types-

• In-feed ads (on publishing websites as well as social platforms)
• Paid search ads (on the top of the platform)
• Recommendation widgets (Outbrain, Taboola, and many others)
• Promoted listings (on shopping websites like Amazon or eBay)
• In-ad with native element units by platforms.

In the above-given cases, the ad looks like they are surrounding content. For example, if you are searching for a jacket then you can see a prompted post beneath or on one side. These posts are labeled with an advertisement.

The Good And Bad Sides of Native Advertising

Native advertising may not be suitable for every marketer. Whether it is a sponsored listing, a traditional advertisement or sponsored content, there are many pros and cons to consider.

Pros:

• Native advertising is not irritating to readers because it is similar to the content they came to see on the website.
• It’s difficult for ad blockers to block native advertising because it appears to be part of the website content.
• Placing ads, right in the halfway of the website content, means that the potential buyers are already there.
• They seem trustworthy since the reader already likes and trusts the website they are browsing.
• They are more effective.
• These are the best ways of increasing website traffic into leads

Cons:

• If the ad doesn’t contain relevant sponsored content, readers can feel as though you’ve fooled them.
• The audience with a bad experience with a native ad may establish negative feelings toward your product or service.
• It may be overpriced compared to other marketing methods.

When You Should Use Them

Like any facet of digital marketing, there’s a time and a place for everything. The same goes for sponsored content and native ads. When deciding what type of advertising strategy you want to employ, you need to determine the goal of this campaign. If your goal is to:

Get more brand exposure

Sponsored content is the way to go if you aim to familiarize more people with your company’s name. If a well-known company or industry blogger mentions your name in his/her content, you’re reaching a much wider audience than you would on your own.

Gain more high-quality leads

Stick to native advertising like pay per click (PPC). These ads show up when searchers are looking for your specific products and are ready to buy in, so your ad will be in the right place at the right time.

Quickly sell a particular product

Well known and people already searching for a product and pretty easy to sell and the PPC is the best option for it, but if a product is newer and less known, then the sponsored content by an industry-trusted brand that helps you to bring attention to your product immediately.

Promote a certain location

Use location-based native ads. No matter what platform you’re using, ads that target your products/services within a specific location will be more appealing to consumers in that area, especially for local small businesses.

Advertising Made a Little Easier

No one ever said advertising would be a walk in the park. Choosing the right type of ads based on your marketing goals is just one of those hurdles. And making the right decision starts with understanding the differences between sponsored content and native advertising. In today’s marketing landscape, paid media is a necessary strategy to reach your target audience and achieve inbound marketing goals.

A small brief…

Advertising can be an important part of your marketing strategy, specifically when its sponsored content. It provides you with a chance to get more creative and keep your reader engaged through creative content.

If used properly the advantages of native advertising are significant. And it’s clear that it is the growing popular form of advertising. As long as you keep the following rules and keep creating interesting and relevant content, the advantages of native advantages will continue to exceed. 

Difference between sponsored content and native advertising

Format

The main difference between both is the format of each of them. As in native advertisement, you can only publish content in-post ads, paid search ads, recommendation widgets, promoted listing and custom ads.

But in sponsored content, you can include articles, listicles, video, photo, infographic and many more. As you can see a list in sponsored content which is popular on social media and each social media has a massive audience of social users which makes the social feed a natural fit for a Sponsored post.

Views

In today’s scenario banner ads are no more helpful and even promoted listings do not perform very well. But many studies show that people don’t hate each and every ad. In this sponsored content offers a solution by placing an ad in between.

On Facebook and Linked-In timeline, any other sponsored post looks like any user status update. The display of sponsored content draws attention and directs it to the actual post.

The sponsored is becoming that popular and native that consumers couldn’t tell the difference between the two. Due to this reason, the federal trade commission stepped in for providing some assistance.

Uses

Sponsored post leads to higher engagement and it all is because of their interest. Reuters found in their survey that nearly 75% of customers engage when the content piques their interest. Whereas it increases the brand value as they are promoted by reputed brands.

Native ads are also having a higher CTR of nearly 5-8x higher than banner ads. And native ads are especially better for mobile and handy portable devices where the tenure of time spent is day by day increasing. A recent study of hacker noon found that in a month 86 hours are spent on mobile for consuming content and making the purchase. Here the native ads are used for brand promotion and continuous delivery of the content to customers even if they are not making a purchase.

Result

The result of both of them is exponentially big where one i.e (Sponsored post) is promoting for generating a huge user base for the new product.

Where the latter one(Native ads) is creating a long-lasting relationship with your customer by continuously providing the content in the social feed.

Conclusion (Which one is better)

In today’s marketplace paid media is necessary to reach out to your target market and fulfill your brand goals. Both are the paid forms of content and are a subset of content marketing that helps you with your goals. So, whether Sponsored content or Native content is great for your brand? This totally depends on a company’s marketing strategy and objectives.

You must use both of them when you want to launch your own product then sponsored post is a better option as it provides a strong base for general awareness. Sponsored post are only done by big and well-known companies/brands for a specified sum. Whereas native ads are the best option after establishing your business which is continuously helpful for building a long-lasting relationship.

When it comes to online marketing, marketers have lots of options. You must have heard “Content is king”. As content marketing is growing, buzzwords connected to it also growing. Sponsored posts and Native advertising are two buzzwords freshly. There is much similarity between both of them as both are a paid form of advertisement but then also have some difference.

While most of the times these two terms are interchangeably be used. They have something in common. Also, there are circumstances where one is more appropriate than another.

There is not much difference in sponsored posts and native advertising. The native advertising is like a traditional ad and sponsored content is more like a media placement. 

Native ads and sponsored content are the two sides of the same coin. By this I mean to say that the both are a form of paid internet advertisement that fit the form and function of the surrounding editorial content on the webpage.

Well, both Sponsored ads and Native ads are part of paid advertising. Both blend well with the webpage on which they reside. Each one of these has a different purpose and will be most effective depending on what your brand hopes to achieve. Through this post, you will get an idea, when to use native ads and sponsored content, and show what they look like.

What is Sponsored Content?

Sponsored content involves paying a person, account or company to promote your business using intentionally targeted content. Often times, the business doing the marketing (you) writes a blog or creates a campaign idea and pays another platform to post it.

The goal of a successful Sponsored content campaign is to inform the audience rather than to convince them. It usually has a call to action and sometimes referred to as “advertorials”. This is not brand-biased but totally editorial with a little hope that the reader will enjoy their content.

Sponsored content is a paid form of promotion in which the advertiser pays a sum of money to an advertiser, to create and promote advertiser’s product on multiple platforms.

The goal of sponsored content is to widen your audience to reach and gain brand exposure. There’s also the added benefit of tying your name to a reputable or popular source. You’ll often see this advertising in the form of:

• Professional bloggers writing about a certain product
• Social media influencers promoting a brand
• “Listicles” (list-articles) that appear organic but slip a brand name or product in the content

While sponsored content comes under the umbrella of native advertising, but not all native ads are sponsored content. As a marketer, you can direct the message and even create the copy and don’t require the involvement of another platform. Some publishers have teams dedicated to creating sponsored content for their brand partnerships.

Sponsored content is less confining than native advertising and publishers give brands scope to be creative and engaging, as long as the post is cleared marked as “sponsored” or “promoted”. This also means that brands can mention a product or service and include a call to action (CTA).

What type does it look like?

These posts are can be any form whether it is an article, video or in the form of a listicle, they just appear the native part of the website.

Many big brands and publishers on media sites like BuzzFeed, Forbes, New York Times and others collaborate with each other to develop a content studio to create and sponsored content.

Why spend hundreds of dollars on sponsored content?

Many businesses are continuously publishing a helpful article to position themselves as an expert or a major storytelling voice in their field. The main reason behind this is to establish trust with customers so they can rely on the companies information and products.

One of the main reasons behind publishing a sponsored post on other websites as it leads to promotion and also helps to see a jump in sales after publishing. A sponsored post is considered as a short term investment by contentmarketing.com but irrespective of this there is a long term benefit of publishing sponsored posts. As viewers may not regularly purchase your product but they may regularly follow your post and engage with your brand.

Qualities of a great Sponsored post

Sponsored ads offer content for the viewer who is interested without disturbing others who are not. And If you are thinking of creating a sponsored ad or content. Then make sure your content is:-

• Engaging– The content must be more engaging as it will help in more conversions or redirection towards your page.
• Interesting– The sponsored ad must be more interesting i.e it attracts and converts more visitors.
• Should not be fake– The ad must not be fake or misleading as it will degrade your value.
• Useful for the audience– The sponsored post must be useful for the audience.
• Well-written– The posts must be well-written as it must interest the reader’s sentiments and completes the user’s intent of clicking the ad.

What is Native Advertising?

Native advertising is an umbrella term for ads that mirror the environment in which they appear. This type of ads are appearing in the top in the location-based google search result and look similar to organic results on the page

Native advertising is more promotional in nature because it focuses on convincing the viewer rather than informing them. And sometimes Native ads blend so well with the website content so viewers may think that content is written by the website’s publisher or editorial instead of a paid promotion.

A native ad resides on a webpage and connects to either sponsored, owned or earned media, really, anything the brand wants people to read. Once you click on the ad, it will likely send you to a lightly branded article. You’ll usually see a couple of brand mentions as well as a call-to-action (CTA). The most productive types of native ads are those that provide practical, actionable value for the reader.

Native ads come in many different forms. We deal primarily with paid search ads such as pay per click (PPC) ads, but there are several other types out there you can use in your digital strategy. This could include:

• Promoted listings on e-commerce sites
• Social media display ads
• Recommended content on news or entertainment sites
• Location-based ads within apps
• Paid search ads

These are just a few examples of native ads you could utilize in your marketing campaign. Native ads have the potential of long shelf life, unlike traditional display ads. Because these content are hosted on a webpage (such as on your blog) and you may continue seeing organic traffic from social media shares even once the native ad campaign is complete.

What does it look like?

As described above in the features section that they look like as a native part of the publisher’s website and can be in the form of articles and websites. Mainly it can be five types-

• In-feed ads (on publishing websites as well as social platforms)
• Paid search ads (on the top of the platform)
• Recommendation widgets (Outbrain, Taboola, and many others)
• Promoted listings (on shopping websites like Amazon or eBay)
• In-ad with native element units by platforms.

In the above-given cases, the ad looks like they are surrounding content. For example, if you are searching for a jacket then you can see a prompted post beneath or on one side. These posts are labeled with an advertisement.

The Good And Bad Sides of Native Advertising

Native advertising may not be suitable for every marketer. Whether it is a sponsored listing, a traditional advertisement or sponsored content, there are many pros and cons to consider.

Pros:

• Native advertising is not irritating to readers because it is similar to the content they came to see on the website.
• It’s difficult for ad blockers to block native advertising because it appears to be part of the website content.
• Placing ads, right in the halfway of the website content, means that the potential buyers are already there.
• They seem trustworthy since the reader already likes and trusts the website they are browsing.
• They are more effective.
• These are the best ways of increasing website traffic into leads

Cons:

• If the ad doesn’t contain relevant sponsored content, readers can feel as though you’ve fooled them.
• The audience with a bad experience with a native ad may establish negative feelings toward your product or service.
• It may be overpriced compared to other marketing methods.

When You Should Use Them

Like any facet of digital marketing, there’s a time and a place for everything. The same goes for sponsored content and native ads. When deciding what type of advertising strategy you want to employ, you need to determine the goal of this campaign. If your goal is to:

Get more brand exposure

Sponsored content is the way to go if you aim to familiarize more people with your company’s name. If a well-known company or industry blogger mentions your name in his/her content, you’re reaching a much wider audience than you would on your own.

Gain more high-quality leads

Stick to native advertising like pay per click (PPC). These ads show up when searchers are looking for your specific products and are ready to buy in, so your ad will be in the right place at the right time.

Quickly sell a particular product

Well known and people already searching for a product and pretty easy to sell and the PPC is the best option for it, but if a product is newer and less known, then the sponsored content by an industry-trusted brand that helps you to bring attention to your product immediately.

Promote a certain location

Use location-based native ads. No matter what platform you’re using, ads that target your products/services within a specific location will be more appealing to consumers in that area, especially for local small businesses.

Advertising Made a Little Easier

No one ever said advertising would be a walk in the park. Choosing the right type of ads based on your marketing goals is just one of those hurdles. And making the right decision starts with understanding the differences between sponsored content and native advertising. In today’s marketing landscape, paid media is a necessary strategy to reach your target audience and achieve inbound marketing goals.

A small brief…

Advertising can be an important part of your marketing strategy, specifically when its sponsored content. It provides you with a chance to get more creative and keep your reader engaged through creative content.

If used properly the advantages of native advertising are significant. And it’s clear that it is the growing popular form of advertising. As long as you keep the following rules and keep creating interesting and relevant content, the advantages of native advantages will continue to exceed. 

Difference between sponsored content and native advertising

Format

The main difference between both is the format of each of them. As in native advertisement, you can only publish content in-post ads, paid search ads, recommendation widgets, promoted listing and custom ads.

But in sponsored content, you can include articles, listicles, video, photo, infographic and many more. As you can see a list in sponsored content which is popular on social media and each social media has a massive audience of social users which makes the social feed a natural fit for a Sponsored post.

Views

In today’s scenario banner ads are no more helpful and even promoted listings do not perform very well. But many studies show that people don’t hate each and every ad. In this sponsored content offers a solution by placing an ad in between.

On Facebook and Linked-In timeline, any other sponsored post looks like any user status update. The display of sponsored content draws attention and directs it to the actual post.

The sponsored is becoming that popular and native that consumers couldn’t tell the difference between the two. Due to this reason, the federal trade commission stepped in for providing some assistance.

Uses

Sponsored post leads to higher engagement and it all is because of their interest. Reuters found in their survey that nearly 75% of customers engage when the content piques their interest. Whereas it increases the brand value as they are promoted by reputed brands.

Native ads are also having a higher CTR of nearly 5-8x higher than banner ads. And native ads are especially better for mobile and handy portable devices where the tenure of time spent is day by day increasing. A recent study of hacker noon found that in a month 86 hours are spent on mobile for consuming content and making the purchase. Here the native ads are used for brand promotion and continuous delivery of the content to customers even if they are not making a purchase.

Result

The result of both of them is exponentially big where one i.e (Sponsored post) is promoting for generating a huge user base for the new product.

Where the latter one(Native ads) is creating a long-lasting relationship with your customer by continuously providing the content in the social feed.

Conclusion (Which one is better)

In today’s marketplace paid media is necessary to reach out to your target market and fulfill your brand goals. Both are the paid forms of content and are a subset of content marketing that helps you with your goals. So, whether Sponsored content or Native content is great for your brand? This totally depends on a company’s marketing strategy and objectives.

You must use both of them when you want to launch your own product then sponsored post is a better option as it provides a strong base for general awareness. Sponsored post are only done by big and well-known companies/brands for a specified sum. Whereas native ads are the best option after establishing your business which is continuously helpful for building a long-lasting relationship.