Category: Business Marketing

Promoting your brand, business, products or services through advertising plays a significant role in the present online market. So evaluate publishers for your advertising placements is a necessary factor to promote your business online.

Therefore, it becomes equally necessary for businesses to know how to get advertising placements and reach out to the most budget-friendly publishers to get your objectives completed effortlessly. You cannot always get the attention of the media when you want it. Nor can you control what the media says. 

On the other hand, ads and free placements enable you to communicate your message. Like media, advertising can be designed to reach broad populations or to target specific audiences – anything you can do to hone in on your audience will maximize the use of your limited resources.

There are free placement ads for which you do not need to pay. These include ads that your partners place on their web sites and in their newsletters, e-mail announcement, regular reports and other materials they generate. 

On the other hand, there are also advertising placement campaigns, where you have to pay a certain amount to your publishers for displaying your ads on their websites, blogs, articles, etc.

This is a huge opportunity for advertisers to seize working with content producers and influencers can help build awareness for your brand. They also, reach customers you may not have discovered before and helped drive more conversions.

Advertising On The Web

There are basically two methods of advertising, which are offline (traditional) and online (Internet), respectively. 

Both of these methods let you market and promote your business brand, products, and services to consumers. However, advertising online gives you and your business greater approach and also lets you get to your desired objectives.

Although offline advertising has become quite traditional, it still does exist. Today, businesses largely rely on online advertising rather than sticking to traditional means. So, it proves more beneficial to advertise on the web.

Identifying The Right Publishers To Work

With customers constantly looking for more authentic and trustworthy ways to research products, advertisers who are looking to partner with content creators will find themselves in an extremely beneficial position to reaching their customers and eventually converting them.

The strategies on how advertisers can make the most of a product placement campaign with publishers, from identifying the right publishers to work with to keep the relationship strong even after the campaign is over.

Here, I will share with you a few key strategies on what to look for when evaluating publishers for your advertising placements. 

1. Do a little research about the publisher

Before you get started, make sure that you do some research about the publishers you want to work with. This is very important and it is crucial to your business as well. 

Find publishers who are willing to accept your advertisements. So that you can promote your products or services to consumers on a wider scale. Researching who you are working with will be critical to understanding what kind of success you could possibly yield.

If you know people who can help you get connected with publishers, be sure to approach them. Alternatively, you can use tools that are available for advertisers to leverage. So they can do some background research on potential publishers.

2. Visit websites of publishers to gain more information about them

You can find more information about the desired publisher by visiting their website. Most publishers provide details so that others can easily get in touch with them. 

The details provided can be contact information, joining in an affiliation, availability of promoting business via ads, email marketing and much more. The more websites you visit of publishers, the more exposure you will get on their working and scope of business. 

You can take help from other referrals to get you to the right publishers and not get into some of the less trusted ones. Also, feel free to contact the required publishers and send them a request for allowing placing your ads on their sites. So that you can promote your business and be able to reach to your prospect consumers easily. 

Contact can be done via direct calling, text message, e-mail or via social media channels.

3. Check the popularity of the publisher with other advertisers

After having found your desired publisher, you will also want to know their engagement with other advertisers who are also promoting their business on the publisher’s website. 

Publishers often place ads of businesses alongside others on their pages. It is important to ensure that their content and overall brand image aligns with your business and would also be interesting to your visitors. 

Check with your publisher as to what kind of content they run on their sites and what kind of content they promote. This is especially important if you are running native ads. You don’t want your ads to be too disruptive to the user experience. 

So, making sure your ad content is related to the content on the publisher’s web page is a key factor here.

4. Know how publishers charge to place your ads

Given that advertising is paid, this is one of the many controlling elements of the marketing program. 

Advertising is qualitatively different from advertising where the message is not identical to the sponsor’s identity or vaguely defined and for individual sales. Which is in real-time and between the two-way communication between the message sponsor and the recipient, some face-to-face contact is involved.

Publishers will charge you upfront for having your ads promoted on their websites. If your publisher is charging an amount that is higher than what you are uncomfortable with, you can simply move on to another publisher and find out how much they will charge you for advertising placements. 

Advertising is just one element in a promotional mix of the company. In this way, should be integrated with the overall marketing communications program. Advertising, however, is the most expensive of all the promotional elements and, therefore, should be managed with care and accountability.

5. Check the possibility of negotiation in price that suits your budget

Different publishers will, of course, offer different rates for displaying your product ads on their websites. There is no harm in negotiating prices with them. 

Finding a publisher that fits your budget is a fundamental factor. But, whether your ad spends is in the hundreds or hundred-thousands. You also want to go with one that offers the best return on investment (ROI). 

If you want to get the most for your contextual advertising cost. You should look at and consider when evaluating potential publishers.

Conclusion

There is no money-back guarantee on marketing campaigns. So by doing front research, you can have many funny conversations under the road. A publisher’s goal should be to help you achieve your goals.

It probably goes without saying, but if you want to spend your budget efficiently. You should make sure you’re targeting people who are within your geographical target and also match your customer profile. 

So, if you have a defined target audience based on demographics, interest, or location information, your publisher’s audience should line up with it.

Promoting your brand, business, products or services through advertising plays a significant role in the present online market. So evaluate publishers for your advertising placements is a necessary factor to promote your business online.

Therefore, it becomes equally necessary for businesses to know how to get advertising placements and reach out to the most budget-friendly publishers to get your objectives completed effortlessly. You cannot always get the attention of the media when you want it. Nor can you control what the media says. 

On the other hand, ads and free placements enable you to communicate your message. Like media, advertising can be designed to reach broad populations or to target specific audiences – anything you can do to hone in on your audience will maximize the use of your limited resources.

There are free placement ads for which you do not need to pay. These include ads that your partners place on their web sites and in their newsletters, e-mail announcement, regular reports and other materials they generate. 

On the other hand, there are also advertising placement campaigns, where you have to pay a certain amount to your publishers for displaying your ads on their websites, blogs, articles, etc.

This is a huge opportunity for advertisers to seize working with content producers and influencers can help build awareness for your brand. They also, reach customers you may not have discovered before and helped drive more conversions.

Advertising On The Web

There are basically two methods of advertising, which are offline (traditional) and online (Internet), respectively. 

Both of these methods let you market and promote your business brand, products, and services to consumers. However, advertising online gives you and your business greater approach and also lets you get to your desired objectives.

Although offline advertising has become quite traditional, it still does exist. Today, businesses largely rely on online advertising rather than sticking to traditional means. So, it proves more beneficial to advertise on the web.

Identifying The Right Publishers To Work

With customers constantly looking for more authentic and trustworthy ways to research products, advertisers who are looking to partner with content creators will find themselves in an extremely beneficial position to reaching their customers and eventually converting them.

The strategies on how advertisers can make the most of a product placement campaign with publishers, from identifying the right publishers to work with to keep the relationship strong even after the campaign is over.

Here, I will share with you a few key strategies on what to look for when evaluating publishers for your advertising placements. 

1. Do a little research about the publisher

Before you get started, make sure that you do some research about the publishers you want to work with. This is very important and it is crucial to your business as well. 

Find publishers who are willing to accept your advertisements. So that you can promote your products or services to consumers on a wider scale. Researching who you are working with will be critical to understanding what kind of success you could possibly yield.

If you know people who can help you get connected with publishers, be sure to approach them. Alternatively, you can use tools that are available for advertisers to leverage. So they can do some background research on potential publishers.

2. Visit websites of publishers to gain more information about them

You can find more information about the desired publisher by visiting their website. Most publishers provide details so that others can easily get in touch with them. 

The details provided can be contact information, joining in an affiliation, availability of promoting business via ads, email marketing and much more. The more websites you visit of publishers, the more exposure you will get on their working and scope of business. 

You can take help from other referrals to get you to the right publishers and not get into some of the less trusted ones. Also, feel free to contact the required publishers and send them a request for allowing placing your ads on their sites. So that you can promote your business and be able to reach to your prospect consumers easily. 

Contact can be done via direct calling, text message, e-mail or via social media channels.

3. Check the popularity of the publisher with other advertisers

After having found your desired publisher, you will also want to know their engagement with other advertisers who are also promoting their business on the publisher’s website. 

Publishers often place ads of businesses alongside others on their pages. It is important to ensure that their content and overall brand image aligns with your business and would also be interesting to your visitors. 

Check with your publisher as to what kind of content they run on their sites and what kind of content they promote. This is especially important if you are running native ads. You don’t want your ads to be too disruptive to the user experience. 

So, making sure your ad content is related to the content on the publisher’s web page is a key factor here.

4. Know how publishers charge to place your ads

Given that advertising is paid, this is one of the many controlling elements of the marketing program. 

Advertising is qualitatively different from advertising where the message is not identical to the sponsor’s identity or vaguely defined and for individual sales. Which is in real-time and between the two-way communication between the message sponsor and the recipient, some face-to-face contact is involved.

Publishers will charge you upfront for having your ads promoted on their websites. If your publisher is charging an amount that is higher than what you are uncomfortable with, you can simply move on to another publisher and find out how much they will charge you for advertising placements. 

Advertising is just one element in a promotional mix of the company. In this way, should be integrated with the overall marketing communications program. Advertising, however, is the most expensive of all the promotional elements and, therefore, should be managed with care and accountability.

5. Check the possibility of negotiation in price that suits your budget

Different publishers will, of course, offer different rates for displaying your product ads on their websites. There is no harm in negotiating prices with them. 

Finding a publisher that fits your budget is a fundamental factor. But, whether your ad spends is in the hundreds or hundred-thousands. You also want to go with one that offers the best return on investment (ROI). 

If you want to get the most for your contextual advertising cost. You should look at and consider when evaluating potential publishers.

Conclusion

There is no money-back guarantee on marketing campaigns. So by doing front research, you can have many funny conversations under the road. A publisher’s goal should be to help you achieve your goals.

It probably goes without saying, but if you want to spend your budget efficiently. You should make sure you’re targeting people who are within your geographical target and also match your customer profile. 

So, if you have a defined target audience based on demographics, interest, or location information, your publisher’s audience should line up with it.

Each and every business have great options for expansions with the help of different marketing strategies. In this, it can be a content marketing strategy, brand promoting strategy or any other. All of these are a part of a wholesome digital marketing strategy.

Digital marketing is, in fact, a great way to get your brand or product and services through the use of new generation technologies. Consumers and businesses are equally online and you want to be able to reach them and inspect their behavior where they spend most of the time. 

Your digital marketing strategy is a series of actions that help you achieve your company’s goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign about an appropriate line of business.

Building an effective digital marketing strategy does not need to be difficult at all. Depending on the scale of your business, your digital marketing strategy may involve many digital strategies, each of which has different goals and many moving parts.

But, coming back to the point of thinking about strategy can help you stay focused on meeting those objectives.

Build Your Digital Marketing Strategy With This Step-by-Step Guide

The key to a successful digital marketing strategy is to figure out what works and investing smartly on it. It is a sheer wastage of time and money working on the marketing tactics that don’t yield results. 

There are no magic components for digital marketing success because every business and every buyer is different.

Therefore, it is quite difficult to figure out a successful digital strategy for your brand and stop wasting time with what doesn’t work for you. 

Read on to understand the effective step-by-step guide for building a digital marketing strategy and follow the path to find out what success looks like for your business. 

It is also well-known that there are no quick fixes. But if you are well aware of knowing how to determine a successful digital marketing strategy. It will keep you ahead of the game despite the digital marketing industry continues to evolve.

1. Build your buyer persona

In a digital marketing strategy, you need to know who you are marketing to. The best digital marketing strategies are usually built upon detailed buyer personas and your first step here is to go ahead and create that promising personal image. 

Buyer personas represent your ideal client and can be created by researching, surveying, and interviewing the target audience of your business.

It is important to keep in mind that this information should be based on real data. Wherever possible because by making assumptions about your audience can your marketing strategy can lead in the wrong direction. And such risk is really not worth the taking. It can also have a drastic impact on your business.

Thus, in order to get a clear picture of your persona, your scope of research should include a mixture of customers, prospects, and people who are outside your contacts database who can align with your target audience. It may be demographic information such as location, job title, income and age of persons residing in that area.

2. Identify your goals

Identifying your goals will play an important role when building a digital marketing strategy. Your marketing goals should always be linked to the fundamental goals of the business. 

For example, if your business’s goal is to increase online revenue by 20 percent. Then your goal as a marketer might be to generate 50 percent more leads via to contribute toward that success, the website compared to the previous year.

Whatever is your overarching goal, you need to know how to measure it, and more important. It is actually capable to measure it (i.e., have the right digital marketing tools in place to do so). 

How do you measure the effectiveness of your digital strategy, it will vary for each business and will depend on your goal(s). But it is important to ensure that you are able to do so. Because these are the matrix that will help you to adjust your strategy in the future.

3. Define your budget

Before jumping in digital marketing firstly you must access your marketing budget. Budgeting is majorly an important part while stepping your feet in this format of marketing. This point is mainly overlooked by many marketers.

Setting a budget is the basis of your digital marketing campaign as they are only the basis with your marketing efforts. Investing in digital advertising is the most cost-effective form of advertisement. If you are heading towards running your Facebook and Google ads then it too involves static payment.

For example– If you want to run your Facebook ads through which you expect to generate $20000 and your margin is somewhat $100, then it requires 200 sales to generate that amount through this ad campaign. And for that, you must have the required budget. So, for having a successful marketing campaign you must define your budget for it.

4. Evaluate your digital marketing channels

You will need to evaluate your existing digital channels and assets if any. When considering to include your available digital marketing channels or assets in your strategy. It is helpful to first consider the big picture to avoid getting overpowered. 

The owned, earned, and paid media campaign framework helps to categorize the digital vehicles, assets, or channels that you are already using. Also, take a look at each digital channel and consider how profitable or essential the channel is to your connection. 

Channels like e-mail marketing, directory listing, press, referral activity, and social media. Which include Twitter, Pinterest, YouTube, Instagram, Facebook, etc., for online business.

5. Do keyword research and analysis for SEO and PPC

If you want to rank higher whether organically or in the paid form in both the situation you need to do keyword research. Keywords are the words that users type in the search box to find the intended results.

There is a great need for these types of keywords in a digital marketing campaign whether you are doing SEO or PPC. In SEO you don’t need to run ads, simply it is the organic way to optimize your site for specific keywords. And in PPC you are running ads to get ranked for a specific keyword.

In both, whether it is SEO or PPC you need to do keyword research to achieve at a higher rank. It is quite easy to find the keyword with the help of using a few prominent tools like Keyword Planner, Answer the Public, Ubersuggest and many more. Google search bar auto-suggestion is also a great way to find new ideas.

6. Manage your social media profiles

Social media are not only useful for publishing ads but they are also helpful in creating more engagements with new users. The main focuses which must be given by these social profiles are to followers growth and reputation management.

You must give more attention to the growing fan base and at last, they will get converted into a lead. Every progressive company wants a new fan following which automatically gets converted into a permanent customer.

For having a successful digital marketing campaign you must have a good online presence. This means that you must continuously interact with your new and dissatisfied customers. The main goal of making a social presence is to build trust among social users and make a harmonious relationship.

7. Create a content creation plan

Based on your findings and the gaps you have identified, make a content creation plan. That outlines the content that is necessary to help you achieve your goals. This should include:

• Title- This is the primary need when you are going to create content planning. In this, you must have a catchy title that may induce the searcher to click on your content.
• Format- By format I mean to say that it must be defined that in which format you are going to deliver your content to your visitors. Content can be in the form of a blog post, long-form articles, research, video, infographic, podcast or in any other format.
• Goal- Your goal must be set to achieve a target with content marketing whether it is a lead generation, promotion or anything.
• Promotional channels- It must be decided in advance that what are the promotional channels which must be used to promote these content.

This can be a simple spreadsheet and should also include budget information. If you are planning to outsource the content creation, or a time estimate if you are producing it all by yourself.

8. Set up Ads on these Social Media Platforms and Search Engine Giants

After having done with keyword research and making a good social presence then there is a need for running ads on these social platforms. The need for running social media is for the generation of leads and gaining publicity among new and existing social users.

In today’s scenario, a huge number of peoples are stick on social media platforms i.e Facebook, Instagram, LinkedIn, and many others. Running ads on these helps in increasing brand awareness and also helps in nurturing new customers.

9. Plan your owned media campaigns

This refers to the digital assets that your brand or company owns. Whether it is your website, social media profile, blog content or imagery. 

Owned channels are things that have complete control over your business. This can include some off-site content that you own but is not hosted on your website. For example, a blog that you publish on Medium or any other web site for that matter. 

At the heart of digital marketing is your owned media, which always takes the form of content. Each message that is spreading your message can normally be delegated content, whether it’s your ‘About Us‘ page, your product details, blog posts, e-books, infographics, or social media posts.

Content helps convert your website visitors into leads and customers and also helps to raise your brand’s profile online. When your content is fully optimized, then it can also boost your efforts around search traffic. 

Whatever your goal is, you are going to need to use owned content to form your digital marketing strategy. It might be more likely that an e-book gated by a form on your website drives far more leads and, as a result, that might be something you want to do more of.

10. Plan your earned media campaigns

Quite simply, earned media refers to the exposure that you have earned through word of mouth or verbally. 

Whether it is the content that you have distributed on other websites. For example, guest posts, PR work you have been doing, or the customer experience you have delivered, the earned media is validation as a result received.

You can earn media by getting press mentions, positive reviews and by other people sharing your content on social media likewise.

11. Audit your paid media campaigns

Paid media is a bit self-explanatory in what its name suggests and refers to any vehicle or channel that you spend money on to catch the attention of your buyer personas.  It incorporates something like Google AdWords, paid social media posts, native advertising like sponsored posts, guest posts on other websites and any other channel for which you pay directly in exchange for visibility.

For example, you might have an owned piece of content on a landing page on your website that has been created to help you generate leads. 

To increase the number of leads generated by the content, you must have made a real effort to share it. This means that others are distributing it through their personal social media profiles, therefore, traffic on the landing page increasingly. This is an acquired media component.

To support the content’s success, you might have posted about the content to your Facebook page and have paid to have it seen by more people in your target audience. That is exactly how the three channels can work together to help you meet your goals easily.  Of course, it is not compulsory to use all three. If both your owned and earned media are successful than you may not need to invest in paid.

Conclusion

You have done the planning and the research and you now have a solid vision of the elements that are going to make up your digital marketing strategy. Your strategy document should map out a series of actions. That you are going to take to achieve your goals, based on your research to this point. 

A spreadsheet is an efficient format and for the sake of consistency. You might find it easy to map out according to the owned, earned and paid media campaign framework you have used so far.

By taking this approach, you are also creating a structured timeline for your activity. After following these digital marketing strategies you can see a bump in your business module.

As from the starting of visual content on different platforms they are more likely to be consumed faster than any other formats. More and more marketers are getting indulge in implementing the best strategy for increasing traffic and encouraging them conversions with the help of video marketing tips.

What is video marketing?

Video marketing is a technique to influence the buyer’s attention with the help of displaying content in the visual format. This format is mainly used by video marketers to influence the attitude to attract their potential customers into a permanent customer.

Why is video marketing so important and effective?

There are multiple benefits of video marketing which may help you leverage your business to the next level. The importance and effectiveness are elaborated in the following paragraph up to its best-

• Curating attractive videos helps in connecting with more audiences. They help in creating a bridge between your customers and brand over which your customer will walk and comes nearer to your brand.
• Videos are very much helpful for the brands because the retention power of these types of content is 65% more than audible content which is only for 10%.
• Videos are acting as a boon for the SEO community as it increases engagements and traffic. It is also helpful in improving ranking on the SERP’s as both customers and Google love visual content.
• This type of content increases the E-mail opening rate by 19%and 65% improvement in CTR.

Online advertising has become sophisticated and there are always new techniques adopted by businesses and individuals through which they can grab the attention of the audience in a much better and profitable manner. 

From creating text-based content to making video content, all hopes are on increasing higher web traffic and converting more number of visitors possible for any given success of a business.

Thus, if you want to effectively market your business, then you got to use a much better and needed approach, such as video marketing. In the next section, we shall take a look at some of the best video marketing tips for increasing traffic and conversion.

After getting an understanding of “What is video marketing? their importance and effectiveness we should move towards certain tips of video marketing which will skyrocket your business.

Increase Traffic And Conversion With These Video Marketing Tips 

Doing business without having a video marketing strategy is simply dumping your work in a garbage pit. As you must understand the importance of video marketing and the future of it and the prediction done for video marketing by different marketers. A large number of marketers are saying that they are providing good ROI with lead generation and increased traffic that directly helps in generating more sales.

Facts state that by the year 2021, video marketing alone accounts for more than 80 percent of all online traffic. This means that video marketing is gaining higher value in terms of increasing web traffic and eventually improving conversion rates.

So, it really does not matter if you are a network marketer, an affiliate marketer, or perhaps, you have your own brand, products or services. Video marketing is the perfect medium for building your brand, generating leads, building trust and credibility and, therefore, getting more sales.

The tips given below on video marketing will show you which are the best types of videos to create in order to grow your business. Also, you will learn how to get the most out of each video that you create.

Best tips for video marketing from scratch

1. Create Brand Videos for video marketing

Whether you are a new startup or already an established business, you will want your audience to know about you. This can be easily fulfilled by creating videos about your brand or company. Brand videos are usually short and its purpose is to present your business or brand name with an interesting introduction that should look compelling to your viewers. 

This way, you can grab the attention of viewers and showcase what business you promote and how it is related to them. The way you present or introduce your brand to your viewers through short videos can be a turning point for the popularity and success of your business.

2. Create Review Videos

For any business, showcasing their brand, products or services is crucial. And this can only be worth possible through creating review videos that will give more insight to your audience about your products or services. People actually prefer to review videos as they contain details in a much presentable way.

Review videos can help you get massive engagement from your audience or viewers. There are possibilities of getting likes, social media sharing and leads from your videos, for instance. 

If you are marketing for another business, you can create review videos to promote different products, services or companies that your potential prospects want to know about.

3. Build Authority with Training Videos

Training videos are extremely popular. This is another type of video through which you can get tonnes of engagement, comments, and likes from your audience/viewers. People will see you as the authority because you are providing them training on something they want and need to know about. And because of that, you will have greater chances of generating many leads with this type of video.

You can provide videos such as “how-tos”, “DIY” (do it yourself), etc., as long as your videos have valuable information that your viewers can gain from. Your goal with your training videos is to get people to the next step.

4. For creating or becoming an authority you must interview experts of your industry

For becoming an authority in your industry you must try to capture an interview with high officials or any expert in your industry. This is a great way to build trust and authority in your industry.

You can also build authority with the influencers by taking an interview with them who are experts in multiple fields. This will help you in two ways-

• Creates trust- Interviewing with experts helps in creating a trust factor which will influence others and increase sales.
• Improve the brand image- Interviewing with experts helps in improving the brand image as the product is endorsed by an influencer.

5. Create Reality Videos

Reality videos are also a great way to bring your prospect audience into your world. Creating reality videos does not require much time and effort as compared to other types of videos. 

You simply shoot quick and easy reality videos on the fly and let your viewers know a little about you. Reality videos can be as short as 2-5 minutes each It’s simple but powerful. 

It can make a profound difference in building your brand and getting more leads and, of course, building trust with your audience.

6. Create Testimonial Videos

Testimonial videos are basically a type of proof that your customers like your brand, products or services and how happy and satisfied they are. This also builds trust in other viewers who watch these testimonial videos. You are then able to drive in more number of conversions.

To create testimonial videos, you will need to approach your loyal customer(s) and invite them to describe their experience with your brand, product or service and what they feel about it.

7. Create Video Ads

You can increase website traffic and conversion by creating online video ads and uploading them on various channels, such as social media, websites, etc. 

Online video ads are currently the most effective online advertising medium and are more widespread than traditional TV ads. Today many brands are using these techniques to increase engagement and popularity of their brands.

7. Host Live Webinars

Webinars are getting increasingly popular because they give people an opportunity to engage with you on a real-time basis, or live! Hosting webinars can get you hundreds of people directly engaged with you, from a few minutes to even a couple of hours. 

Getting more value and trust creates a massive sense of authority with your webinar audience. An advantage of a webinar is that when you recommend a product at the end of your session, people may become much inclined to buy your product. 

Once you start creating marketing webinars, it will make a huge difference in your business.

8. Promote Your Videos

Simply creating videos is not enough. You must also promote your videos and the more you promote your videos, the better are your chances of becoming popular in the eyes of your audience and viewers. 

You must get eyeballs to the content that you’re creating. Do not simply fall into the myth that if you create videos and post them, that people will automatically just show up. It doesn’t work that way. 

You will need to put in the effort if you want your business brand to be able to reach out to people around you and make conversions.

Conclusion

In essence, video marketing is an ever-expanding channel for increasing your online business. While you need to develop a complete plan for your video marketing, another factor is to implement it immediately.

Different types of video content are going to meet different marketing objectives and there is no shortage of content type.

You can create many types of videos for effective marketing that drive traffic and conversions for your business. Focus on your company’s strengths and find ways to showcase them via compelling videos to current and potential customers.

How do you optimize your landing page conversions? 

This 5-step guide will show you how it is possible to improve your landing page conversion rate that will help you optimize landing pages and, in turn, generate leads.

For any website, its landing page is a crucial element and businesses often use it for inbound marketing strategies. 

“In the modern world of online marketing, a landing page is a stand-alone web page that is created specifically for the purposes of a marketing or advertising campaign. Also, it’s where visitors actually land when they have clicked on a Google AdWords ad or any similar advertising platform.”

Thus, landing pages are designed with a single focused objective, which is known as Call-to-Action (CTA). This is what makes landing pages one of the best options for increasing conversion rate. Companies that have increased the number of landing pages have, in fact, seen a growth in the total number of leads.

Landing page optimization (LPO) is the process of improving the elements on the website to increase conversions.

You cannot get it right the first time you start off with landing pages. As such, it is only after launching, testing, learning and optimizing that you can actually improve your landing page conversion rate.

In order to overcome such barriers, we have put together a five-step guide to help you optimize the landing pages for better conversion.

If you want to skip around here’s and directly connect with the blow topics:-

• Essential tips for landing page conversion optimization
• The Landing page optimization tools
• Landing page conversion optimization services
• Landing page quality score
• The Landing page optimization examples
• Conclusion

Essential Tips For Landing Page Conversion Optimization

It doesn’t really matter if you are promoting any products or services to consumers online. An ideal way of collecting a targeted audience is through a well-built landing page. 

This is the first thing any of your potential clients will see the moment they visit your website. Thus, with an optimized landing page, it’s become much easier to create new leads and, of course, increase your conversion rates significantly.

To overcome hurdles, here are five effective tips to help you optimize landing pages for improved conversions.

1. Set a goal for your landing page conversations

Having a goal is necessary. Not having goals or objectives can cause problems with most landing pages and thus, can impact conversions rate. 

For example, many landing pages provide multiple offers which eventually causes confusion in users. Thus, making them lose sight of the conversion aspect of the landing page.

So, it is important to set a goal that will help you fulfill the purpose of your landing page conversions which you want to create for your website.

Start with creating landing pages which are able to focus on a single solution or offer only. Doing so will prevent your target audience from getting confused or losing sight when they visit your landing page conversions. 

The sole purpose of a landing page is to create interest in users and, in turn, generate a lead.

2. Write simple but meaningful headlines

The landing page is the first thing that your audience will see. Therefore, it is advised to stick to the essentials and make sure you give them just enough to make them want to find out more information or details about your products or services. 

A headline can well describe the entire contents and meaning of your advertisement (or anything that you produce) to your target audience and grab their attention instantly. 

So, it’s important that you write bold and straightforward headlines on your landing pages, making them simple.

Here are some suggestions for best landing page headline:

• Always try to keep it clear and simple
• Start this as a question
• Is your heading matching your ad?
• Your heading is a unique solution of the visitor

3. Use powerful text

No audience will dive into the details on your landing page if they are not satisfied with what you have got to offer them from the outset. 

For better conversions, you are required to make your good landing pages look not only appealing but convincing to your targeted audience as well. You will need to use compelling text. So as to keep intact what message your successful landing page is trying to deliver to users when they visit your website.

Thus, to narrow this down, you can probably focus more on the benefits part rather than listing features of a product or service. You are offering to your targeted audience. 

Anybody who wants to buy a product or service will want to know how it can help them in their day-to-day use. So, no matter how pretty your website is, users will not convert if contents in your landing page do not prove convincing to them.

4. Craft your landing pages with relevant images

There is no doubt that content on your landing pages is important. However, what’s more, important is the use of relevant images, which can help bring out the emotional attachment and eventually. That helps your targeted audience take action thus, turning them into conversions. 

So, it’s important that the images used in landing pages – from the header image to those used within the page, are in sync with the content to make your messages stand out. 

You can make use of high definition images along with icons to highlight their selling points, giving you a sporting new look to your landing pages. The best image paired with the right content is all that’s needed for a successful conversion.

5. Use Call to Action (CTA) in landing pages

It is a great advantage to use the Call to Action (CTA) element in your landing pages. It is one of the best ways to easily get your targeted audience to take action when they visit your pages. 

Although it might just seem like a button, everything about it matters to get users to take action thus, increasing your conversion rates.

Landing page optimization tools

There are many landing page optimization tools used to create the best landing page. Every year, more landing page optimization tools collide with the scene. 

This is a good thing in a sense because it means that you have more options to choose from. It also compels software companies to present their games for their asking price.

So today I’m going through a small list of landing page optimization tools:-

• Crazy Egg:- This is an efficient tool that is used to know what works and what does not.
• Pingdom:- It is a free tool that checks the speed or loading time of any page.
• Google Analytics:- It is a more powerful tool of this kind. It is used to optimize the position of the page.
• Unbounce:- It is a great tool for building the landing page.

Landing page conversion optimizing services

Landing page optimization services can help you get the greatest potential returns from your pay-per-click campaigns. 

The ultimate thing you require is to invest in successful advertising, only to lose people when they become to your website. 

This is why we implement landing page design as part of our conversion optimization services.

Landing page quality score

Quality score is an evaluation of the quality of ads, keywords, and landing pages. 

In today’s world, everyone wants to see a high-quality score because a good quality score can boost your Ad Rank, your resulting search impression share, and help you to serve your ads more often.

You need to consider three factors to get quality scores of seven and above. We’re talking:- Relevance, load time, and ease in navigation.

Landing page optimization example

We are going to take a look at what these landing page examples are doing and discover the key to their success.

Some landing page optimization examples are given below:-

• Webflow:- It is a design tool for web developers, packs a lot of information in just one GIF and three form fields.

• Teambit:- The landing page of TeamBit is good proof that you do not need to traditionally provide a “fun” product or service to create a fun landing page.

• Airbnb:- Airbnb offers some exciting personalization: Estimated weekly average earnings projection based on your location.

• Muzzle:- Landing pages help users determine whether your product or service is actually worth their precious time and energy. Muzzle, a mac app that silences on-screen notifications, completely embraces the show otherwise, it does not tell the mentality on their minimum landing page.

Conclusion

If you are just starting with landing page optimization, then following this guide you will improve your chances of converting more visitors.

Once you have taken care of all the necessary things, it is also important that you first test your landing pages. 

Testing is a mandatory step for improving your landing page conversion rate. If no errors or bugs appear during the testing, then you can make your landing pages available to users with utmost confidence.

Native advertising is new in the market very few people are knowing about this, Let’s dwell in it to understand the same.

The market is becoming more and more competitive day by day, as more and more competitors are coming into the market. Users also seek to ignore the traditional advertisement and it is obvious that’s a painful time for marketers. Because of which they are following different types of content marketing strategies. But wait native advertisement is the solution for this…

This is a new type of online advertising, which we will cover in this blog. Advertising has always been an essential piece of marketing. The use of advertisements has also gained rapid growth over the years.

Each time you view a website, you are certain to find advertisements. Although it is true that you will find advertisements more on business sites, however, there are several non-business sites that integrate ads as well. 

This is especially the case if you own a particular business. The process of digital native advertising is basically using the paid advertisements that can match the entire functionality and look and feel of the particular media format where these ads are going to appear.

What is Native Advertisement?

Native Advertisement is a paid form of advertisement that matches the look of the media format in which they appear. You may generally found it on many social media platforms like Facebook, Instagram, Snapchat and many other prominent ones.

You can also see a native advertisement in the form of recommendations for other web content. The advantage of this format of advertising is that it is not disruptive as users can roll their screen while seeing this type of advertisement.

Why Native Advertising is Chosen by Marketers?

The traditional advertisement is moving towards its end because they are highly irritating and degrades the user experience. But if we are talking about a native advertisement they are at its peak because they are user-friendly and have a huge rate of engagements and CTR.

Quite often, you will see native advertisements network on social media feeds, in addition to being displayed on web pages of a particular site. Unlike the other options such as banner ads and display ads, the native ads do not have any resemblance to advertisements. 

They basically have the look and feel of a particular editorial of any page. One of the key elements in native advertising is its non-disruptive layout. In other words, the advertising content of the brand will basically be exposed to the reader but in a very decent yet effective way.

Marketers have a quintessential use of such native content advertising on websites in order to promote products and services and hence, grow their business. One of the many possible reasons why people use native marketing so much is because it really works most of the time.

Is a native advertisement effective for marketers?

Native ads are showing a hike in their popularity among savvy marketers because of their distinct features. Due to the ability to fulfill the needs of both sides, the native advertisement has gained rapid popularity among both publishers and advertisers.

Another thing to notice is that native ads have the ability to increase purchase intent by 18%. Also, the original editorials and the native ads have almost the same visual engagement or there might be a chance that the visual engagement of the native content ads is higher than the editorials. 

Another one of the possible reasons why digital native advertising is so popular amongst the people is that it helps in fighting ad fatigue. We all know that ad fatigue is a very common thing that happens on the Internet.

So because of these popular reasons, Native Advertisement is rolling its legs in the advertisement market more drastically and the likeliness of this type of ad is increasing in a dramatic way in 2020.

Researches Regarding Native Advertisement

• By 2021 Emarketer estimates that there is 88% of digital display dollars will transact programmatically.
• More than two-thirds of the automated dollar will go to mobile and 88.8% of native ads will become more mobile and 87.7% of native ads will be purchased programmatically.
• The shares of native that comes from social will slightly decline from 76.6% in 2018 to 73.5% in 2020.
• One more forecast done for this year (2020) is that there is a growth of 20.2% i.e 52.75 billion in US native display ads.
• According to The Drum, the engagement rate is 50% higher on premium editorial sites than on other free browsing sites.
• Consumers look at 53% more frequently on native ads than on traditional display ads.

Six Types of Native advertisement to be known by every “marketer”

Native ads market is increasing day by day so there must be a need for understanding which type of ad is useful for your market. Publishers are always in search of the best way to monetize their website and the advertisers are always in a seek of reaching their potential audience in a less intrusive way for which native advertisement is the best format of the advertisement.

Before dwelling deep we must know the best and suitable format available for the different marketers.

Authority Note By IAB,

According to the Interactive Advertising Bureau, there are mainly six formats of native ad units to achieve native advertising objectives.

1. In-Feed Native Ads

In-feed ads are those types of native ads that are promoted in the publisher’s working space in a natural format. The only difference between the publisher’s content and native ads is that in a native ad it is marked somewhere that it is a sponsored content. But don’t think that sponsored posts and native advertisements are the same. There is a huge difference between both of them. The content of these sponsored posts may be either written by the publisher or by the advertiser or in collaboration with both.

2. Promoted Listings

This type of listing is mainly promoted by e-commerce websites in which a special type of product is promoted for its sale purpose. In this form of marketing, the sellers promote their product by showing their merchandise in front of buyers where they are searching and shopping.

These promotions can be in the form of a best seller, moderate performer, new listing or seasonal items. These types of services increase the item’s visibility and the likelihood of a sale.

3. Content Recommendation Widgets

Content recommendation widgets are those types of native advertisement format that are helpful in delivering paid or ad content link via a special format known as “widgets”. These types of recommendation widgets can be seen in the bold type with a heading like- “You might also like” or “You may like” or “Recommended for you”.

In this format, the company is providing the third party name which to further indicate that this widget is not coming from the publisher rather than that it is coming from the third party may be from Outbrain or Taboola

4. Custom Content Units

This is a term developed by IAB for all the contextual ads. These are a special type of Ad format that does not fit in any other format or are curated after knowing the user preferences.

In this field, Tumblr, Pandora, Spotify are some of the prominent ones. In this mainly the publisher emphasis on some of the products or service of the advertiser.

5. Paid search ads

This format is mainly used in browsers to promote a business by listing higher in the SERP page. Mainly this procedure is known as SEM(Search Engine Marketing) which is done by ad formulator to get more CTR for the generation of more business and popularity.

These searches ad unit changes according to the searcher’s current location or according to its preferences for certain businesses.

6. Display Ad with Native Elements

This is a distinct type of ad format which matches the site’s content on which they appear. This type of ad is just similar to the ad you might see online. In this format, your native ad looks similar to the content which you or someone is reading.

Because of having similar content the engagement rate also increases for the product or brand.

Use of Native Advertising

Day by day competition is increasing in a skyrocketing way and in a similar way consumption of content is also increasing. According to Emarketer, an average US adult spends more than 12 hours in consuming content from media.

Because of that much rush and content in everyone’s life, no one is likely to waste there time on seeing display ads. Generally, people install ad-blocking software to remove ads from their system.

And here the usefulness of native ads starts, native ads are designed not to look like an ad as the traditional one. The special quality of these types of ads is that they even do not look similar but also have 20-60% more engagement rates than the traditional one.

Even more than the standard banners that pop up every single time you open a particular website, it is seen that people are more interested in looking at the native ads that are placed. 

Results show that 25% more people tend to watch native ads than others. One of the best things about native ads is that they resemble the editorials and hence have got a following that is pretty much similar to the editorials as well. 

Examples of Native Advertisement

1. Tik Tok Promotion(In-Feed Native ads example)

This is a promotion of the Tik Tok ads platform wherein you can promote your products on this platform. This is a snippet from the BuzzFeed platform where you can find multiple in-feed promotions. You can also see these types of promotions on your Facebook profile or on your messenger list.

In an above-given image, Facebook is showing an in-feed native ad with a tag sponsored post. These types of native ads are popular on other social media platforms like Instagram, Twitter and many other and popular one

2. Recommendation Widgets with Publisher Name Example

This is an example of recommendation widgets in which the renowned company Taboola is recommending to use Olymtrade to earn money. Were in this Taboola is acting third party who is making these types of recommendations.

Generally, you may see these types of recommendations under the content you are reading or comes to an endpoint. These recommendations are also a great source of native ads that are performed by a third-party company that are providing these types of services for their clients. These types of recommendations have higher CTR and engagements.

3. Amazon Promoted Listings Example

Amazon, E-bay is a great source of promoted listings wherein they show that this listing is sponsored by this company and they are promoted on the relevant product page. You can all see these types of Native ads on multiple E-commerce platforms like Amazon.

4. Paid Search Native Ads Example

These are the paid search native ads in which the browser or different search engines use to display ads for a particular keyword in which the ads look similar to other searches. The above-given image is a search for Email Marketing you can see these results with an ad tag beside their URL. These all placement are done by search engines according to their CPC and the quality of their landing page.

5. Display Ad With Native Elements

This is a great example of a display ad with native elements in this the website is all about recipes where you can see a native ad, collection of Campbell recipes.

In which you can easily understand that this is a part of the website which tells about the recipes which Campbell is providing and is not a part of display ads.

Conclusion

Consumers know that native ads are a form of advertising, but they don’t care! 

In a recent study at Stanford University, researchers found that native advertising does not fool anybody. Consumers know well that they are seeing a form of advertising, however, native advertisements still have a significant impact on purchase behavior. 

They look at native ads 53% more than display ads. Native ads generate an 18% increase in purchase intent and the obvious engagement with native ads is the same, and even slightly higher than the original editorial content.

But in the current year, native advertisement is at the walking age but in the coming year, it will be at its running age. Day by day consumers are getting fragile after seeing multiple types of display ads but native ads are becoming alternative for all of them. And after seeing the popularity we can say that native ads are the future of advertisement.