Category: Website Monetization

Backlinks are the important factors of ranking, many savvy bloggers and digital entrepreneur too give more emphasis on building high-quality links. Many online marketers give backlinks more important that they use cheap techniques like automation, PBN and more to get ranked their main website.

Building high-quality backlinks actually give your business more value in online advertising. It gives a wide view of your marketing efforts to grow your business.  Getting a backlink is quite a simple thing than getting a high-quality backlink. Each and every marketer, blogger or webmaster is indulged in this process to get a high-quality backlink for their website profile.

Through this blog, you will learn how to get or create your own backlinks that will better cater to your business and make your online presence even wider.

What are high-quality backlinks?

Whenever you want to achieve a higher ranking in google and delve for the same on the internet you always interact with this term or phrase that you must generate high-quality backlinks. But here the question- What do we mean by “high-quality backlinks”? Let’s sort it out-

A high-quality backlink is a phrase mainly used for denoting those links that are having high DA & PA and has a low spam score (i.e 1%-5%) and have a high quality of the backlinking profile, and also it must have relevance to your website.

The use of backlinks is becoming very popular and their wide adoption is also on the radar of Google. With the continuous updates of Google’s algorithms and best practices, the very same strategy that once landed you on the first page for your target keyword can now result in large scale search engine penalties. 

How do high-quality backlinks works?

Backlinks are the connections that are developed on the internet with other related websites by mentioning other websites and links to it. These types of links are also known as incoming links. The more links you get from authoritative websites will help you in ranking and have a positive effect on site ranking and search visibility.

There is a great importance of these links as the search engine understands these external websites are endorsing your content and if a huge number of domains are linking then search engine improves the ranking, higher on SERPs. Backlinks are also important for the end-user that connects the searcher with the end-user.

Backlinks will and always remain a vital Google ranking factor for any business or brand. But, an effective link building is more about popularity and trust. Thus, only a high-quality backlink will yield you better results and conversion.

Ultimate Guide To Building High-Quality Backlinks That Google Will Trust

In this blog, we shall cover the strategic link building technique that will not only work best for you. But the technique used will also let search engines like Google understand that these are the trusted ones. This will prevent any negative impact on your website and to your business as a whole.

The link building technique is scalable. When it is applied to your website, you will notice that your site’s ranking will improve. You will also improve your conversion rate. Because you are working as a high authority on the topic to search engines. 

Below are the given 10 best organic way techniques to build high-quality backlinks with less work and less guest posting tension.

1. Publish the content after doing a thorough research

Getting a link from a high authority website is a matter of wonders as it creates more chances of ranking higher in Google. So for that use case studies, do surveys, use data of the authoritative business houses as a source for further investigation. And prepare content that is developed on your original research that cannot be found anywhere else.

And when you are publishing that type of content than other sites will mention you as a source or likely to link back you. So for this purpose, you must have a great content marketing strategy in which you must include thorough research as your prioritize strategy.

2. Precisely give your content in a list form

The audience likes the content which is more precisely in the list form. The reason behind this is that the information’s format is in small bite chunked which can be easily accessed and read on any IoT device.

This format is easy to read and provides a whole overview of the product in a small piece of content. These types are surely going to get more links from other blog posts who are telling about a single product.

3. Publish those contents which are evergreen

By this, we mean to say that the content which you are going to publish must not lose its value over time. Majorly publish those content that remains evergreen all the time, this is the root of getting a backlink. As if you are writing an evergreen content then more and more people like to give you a backlink or refer you as a source.

4. Publish hot cakes like topic content

This is also a super exploring point that provides automatic creation of high-quality backlinks. As more and more you curate trending topics in your blog then there are more chances of getting a backlink from different blogs.

Publishing a trending topic is all a matter of timing, and as more and more you are publishing trending topics then there will be more chances of getting a backlink some of which may be from high-quality websites like news, industry authority websites and more.

5. Follow Backlinko skyscraper technique

This is one of the most important content techniques that Brian Dean, founder of Backlinko follows. In this technique, he majorly mentions that write those type of content which are more worthy and larger than the largest (i.e comprehensive) than all. And he too follows the same for writing content and accredited with the most comprehensive one.

As in-depth content provides the whole view of the topic, and visitors to love the same. And when any content gives the whole view than many webmasters likely give to you a backlink.

6. Use infographics

This is the best way of getting a backlink for your high-quality work. As in this way you can generate backlinks from high authority websites by creating high-quality infographics.

As the brain process visual information faster and more efficiently so there are more chances of getting leads and traffic from your infographics. Pasting embedded code(HTML code of the infographic) of your infographic is more helpful on your webpage as it provides easiness to other webmasters to paste the HTML in their blog post.

This technique is very much useful as they are pasting and at the same time, they are giving a backlink to you.

7. Find High-Quality Links

We know that not all links are created equally. And as you embark on your quest for link building, it is important that you have a clear understanding of where you should be building links. 

With the slew of updates from Google that are designed to put an end to spammy link building practices. It is more important than ever before that you only generate links from high-quality sources.

When searching for high-quality links, one of the most important factors to consider is the Domain Authority (DA) of the page you want to link on websites. The next thing you will need is to find an editorial link. 

An editorial link is any link that has to be approved by a website moderator or owner, who usually offers guest posting, resource pages or organic contextual links. On the other hand, a non-editorial link is any link that can be created with the approval of the website owner.

8. Use E-mail Outreach for Link Building

Find people who already link to similar content that you are seeking. Before you create an e-mail draft or pitch a guest post, you should first make sure that the prospect in question is actually likely to give you a backlink. 

Many blogs and sites do not allow guest posts or any sort of third-party linking, unless with the exception of natural contextual links. However, there are other websites that may have an easy process for submitting guest posts and earning backlinks.

When you have found someone who is likely to link to your website, the next thing you will need to do is track down their e-mail address, which will help you communicate with them. 

Under most circumstances, you can easily find this by visiting the “Contact Us” page of the website.

9. Use Link Building Tools

You can also make use of some of the best link building tools in the industry.

(a) Ahrefs: Ahrefs is a very popular tool that is used by professionals. It allows you to check your competitor’s backlink profiles, top pages, link growth, and various important statistics. Many of the top SEO practitioners use and recommend Ahrefs, which has made it one of the leading tools on the market.

(b) SEMrush: SEMrush is another popular link building tool and is also considered to be an all-in-one SEO toolkit. This tool does not only helps you to perform day-to-day tasks, but it also provides a thorough analysis that is very clear. That can easily be incorporated in your digital marketing strategy and significantly improve your performance.

Conclusion

Link building is one of the most efficient methods to drive a better rank and more traffic, which is more exactly targeted. It also helps in achieving high PR (Page Rank) with Google rankings, even before the first Panda updates.

Generating a high-quality backlink is a hard piece of work but if some follow these techniques then surely they will get a bump in their ranking and traffic.

Using these link building methods, you should be able to rank high on Google for industry and local search terms.
Finally, remember that keeping your backlinks is as important as making them as much as they can. Therefore, using tools like Ahrefs, SEMrush, keep an eye on your website’s backlinks.

Writing guest posts is actually a great way to increase your online exposure and presence to your visitors. 

But, there’s more you will need in order to have success, especially if you are running a  business. 

In this article, I will share with you some insight on how to make your guest posts more SEO-friendly.

Writing guest posts is not at all difficult. All you need is some skill, ideas and websites or blogs owned by others that accept guest posting in order to get started smoothly. 

As far as search engine optimization (SEO) is concerned, it can rank your posts on search engine sites only. If your content has useful and interesting information that readers would like to read, share and convert. 

If your guest post is SEO-friendly, then it will be user-friendly, too. Guest post is a way to provide high-quality content in exchange for a backlink for your business.

Having backlinks from relevant and authoritative websites is a proven way to raise your Google profile and achieve your goals.

Here, some tips about how to write SEO-Friendly guest post content: 

How To Make Your Guest Posts SEO-Friendly

Guest posts can be optimized for search engines that will allow you to reach out to more number of visitors and increase your ranking. 

In SEO, publishing any content should be in such a way that it is well-understood by both search engines and users. 

However, if both these conditions are not met, then you will end up having limited chances of achieving high rankings. This, in turn, will also affect your readers as they will be more likely to ignore your posts. 

Therefore, it’s the combination of quality content and good SEO that will push your posts in the first pages of Google’s search engine.

Given below are important tips that can help you make your guest posts more SEO-friendly and gain better ranking in popular search engines like Google.

1. Decide which topic to write about

Before you get started with guest posting, you will need a topic that you can write about. It is a good practice to do a more detailed analysis of the topic you want to write. 

If you are a business and are promoting products or services, then write detailed information about the product or service you are offering to your consumers.

The content that you post on websites and blogs should be such that it creates an interest in your readers and is useful to them as well. 

Always remember to keep a goal for your posts in order to get better rankings for a keyword, to get more subscribers and so on.

Your guest posts represent your marketing message to others. So, it is important that you create a definite plan for guest posting or blogging and be consistent. 

You may also contact owners of websites with a brief introduction and send them your titles for approval. Provide unique titles that can easily target your audience.

2. Use catchy titles in your guest posts

Search engines always look for content that has meaningful and relevant titles, subtitles and information in them. 

So, your post should also contain a title (the main heading of your post) that meets the interest and usefulness of readers. Catchy titles and subtitles are necessary to make blogs more attractive and effective. 

Also, make sure that your blog’s titles and sub-headings are not too long – no more than a maximum of 70 characters and make it short and effective. Your blog’s titles should be able to let your readers grasp the main content easily and quickly.

Generally, your page title is used as a suggestion for the title in Google’s search results. So, it is advised to describe your business in a concise and informative phrase for people to understand clearly. 

Writing a good title and interesting title is a very important step for SEO purposes and user-friendliness. An optimized title is important for SEO because it gives search engines a big hint on your page is all about.

3. Write content that is of interest to your readers

When you write your posts, the ultimate objective should be your readers and not just search engines. Because it is the readers for whom you are creating content to read. 

If you are promoting a certain product on websites or blogs, be sure to include information that creates an interest in the readers. The volume of content demands that you grab your readers’ attention with your main message immediately. 

Declaring your message tells the reader and search engines the main point of your post. You can make use of important keywords in the first paragraph that will be used to rank your post in search engines.

People who read your posts are of different age groups. So, if you write content in an easy and simple language, then people will love to read your content. 

Keep the structure of your sentences simple and use common words that people understand better. This will improve the readability score of your post’s content up to a great extent. 

Content that is easy to understand is likely to be viewed and read by a large number of visitors. This is also great for building your post’s SEO ranking.

4. Use keywords with care

Keywords also play a vital role in making your guest posts SEO-friendly. Using keywords properly and effectively can easily help in ranking your posts on search engine sites for others to read. 

However, it should also be taken into account that using too many keywords can have a negative impact on your guest posts. So, use keywords only when and where required.

You can use keywords in the main title of your guest post, sub-headings, sentences, paragraphs and in the conclusion section. Keywords in your content help search engines easily find the material and display your post in the top search results pages. 

For example, the combination of a title and keyword can be written as “How To Make Guest Post SEO-Friendly?” 

Here, the keyword used is ‘SEO-friendly’ and ‘How to make a guest post’ is the relevant title for your readers and search engines to understand correctly and display your post on their search results page.

5. Optimize the length of your posts

When you write guest posts on websites and blogs of others, include as much information as possible. So that your post will have enough content to make reading worthwhile. 

Also, your post should have at least 300 words for the search engine optimization to be able to rank it in the search results page. 

This is because the word count in your post also matters. If you write more words in your content the more chances you will have to reach out to your readers.

If you are writing lengthy posts, be sure to break them up into paragraphs. It is not possible to have all the content written in just one massive paragraph and expect your readers to spend their time on it. It may turn them off. 

But, having your post written clearly in separate paragraphs will keep your readers engaged. The plus point is that they will be able to better understand the purpose of your post and what message you are trying to deliver them.

6. Insert multimedia files in your posts

To make your posts more interesting and engaging to your readers, you can include some images, GIFs, infographics, and videos. 

Adding images can increase the potential of your content up to a great extent.

Guest posts accompanied with relevant images makes it easier for visitors to understand the main message of the content in your post. They can make decisions quickly whether they will continue to view your post or not.

Avoid cluttering your post by trimming the shapes and sizes of images so that they look neat on your post. Along with images, you can also include relevant videos that serve the purpose of your post to visitors. 

Small and informative videos are sufficient to allow you to convey your message to your readers. The popularity of video content occupies one of the leading positions in the advertising market and is easily explained by the need for business organizations. 

With the help of videos, information can be presented clearly and it becomes easier to attract the attention of your visitors.

7. Use hyperlinks in your guest posts

Hyperlinks help search engines understand pages and also guides your visitors to the information they need. 

So, including hyperlinks in your posts wherever necessary is another great way to make your post-SEO-friendly and increase your ranking on search engine sites.

When you add links, use anchor text that is closely related to the keyword of the page you are linking to. 

Hyperlinks are basically divided into two types:

(a) Inbound links – These are hyperlinks to posts or pages that exist on your website.

(b) Outbound links – These are hyperlinks to posts or pages that exist on another website.

Use these links naturally in your guest posts. When you want to reference content or ideas that can be useful to your readers.

Your goal is to make your posts better so that it will attract the attention of users and possibly natural links and eventually. They can outrank the existing posts.

Conclusion

Guest posting is used widely by both individuals and businesses and is gaining momentum as an important way to increase website traffic and get more business opportunities. 

It is necessary before starting a new post, spend some time doing your research and make it clear in your mind that what you want to write and what you want to achieve.

Use these tips to make your guest posts more SEO-friendly and achieve the goals you desire. It helps you to provide a better understanding of writing SEO friendly guest post.

By now most people already know what guest post or guest posting is all about. 

As such, it’s wide use in businesses have made this form of marketing brands, products, and services more robust around the world. 

Guest posting is also a way to reach out to other individuals by publishing your content in the blogs. Which are owned by other businesses or individuals. 

This is especially carried out for the purpose of building authority links and getting more brand outreach in order to successfully grow one’s business.

On the other hand, backlinks are mostly used in search engine optimization (SEO). The sole purpose of a backlink is simply to provide incoming links to the source website or webpage. Which can be your site. 

When a webpage linked to another page, it is called a backlink. So, a web page with lots of backlinks may tend to rank higher on all major search engines, including Google. 

You can also analyze the backlinks of your competitors and acquire them for your site. Let’s first we are discussing the advantages of backlinks. 

What Advantages Of Backlinks Have In SEO?

Backlinks have certain advantages in SEO that can really help in ranking a site. 

It is necessary to have backlinks from quality sites and those backlinks should be contextual. For instance, if your site is about selling home appliances, then you are creating links from other niche sites that can help serve your purpose. 

Thus, your objective should be getting links from the authoritative and relevant site only and not from sites that have no relevance to what products you are promoting to your consumers.

Given below are some important advantages that backlinks often have in SEO.

1. Improves Organic Ranking

It is true that backlinks can help your site get better search engine ranking and, in turn, increase your exposure to online visitors. 

This is accomplished through SERP, which stands for Search Engine Results Page. If your posts are getting links from other sites, then the information you post will naturally start to rank higher in the search results. 

Also, you must create links to individual posts or web pages along with those leading to your site’s homepage.

2. Faster Indexing

Search engines require backlinks in order to find your site and place them on their results page so that your site can be made available to others easily. 

Search engine bots and their use of algorithms discover new websites and web pages by following backlinks from existing web pages. 

Therefore, only when they have discovered your site, they can crawl your site effectively. Otherwise, it will become difficult for search engine bots to find your site if you do not have any backlinks. 

In the case of a new website, it is important to get backlinks as they can help in faster discovery and indexing of your site.

3.Referral Traffic

Referral traffic is another major advantage of backlinks to SEO. A person who is sending a post may click on links in the post to find out more about the topic or information at hand. 

Since many people click on links voluntarily, they are usually more targeted and are less likely to leave the page quickly, which here can be termed as a ‘low bounce rate’. 

Thus, referral traffic is targeted and has a low bounce rate.

4. Promote Your Brand

If you want your brand to become a popular name, then this is the place. Because backlinks promote/build your brand.

As Google sees these links as a good sign that your website provides useful information than consumers also see it as a good sign that your brand is where they should be interested in. 

Therefore, while high-quality links on popular websites will greatly benefit your SEO. They will also help the consumers to attract your brand through the association. 

5 Best Tips To Benefit From Guest Posting

When it comes to search engine ranking and generating higher traffic, backlinks play a vital role in guest posting. 

The benefits of using guest posting are that you get better exposure in the new viewers and you also get better backlinks for your websites. 

If your posts contain relevant information, then you can get a considerable amount of traffic to your site and increase the chances of conversion as well. 

In such cases, if the information about your brand, products or services creates an interest in online visitors, you will be able to make a better sale.

Guest posting has always been an extraordinary SEO and advertising tool for business owners and marketers. 

Here is how you can also benefit from guest posting and increase your outreach, not only on search engines but having more visitors to your website.

1. Find websites or blogs that are suitable for guest posting

In order to get started, you will need a platform where you can publish your posts, which can then be linked backed to your own website. 

Backlinks are essential to SEO and they are important for your online success as well. So, it is always best to look for sites that are in common to what product or service you are promoting to consumers. 

When you write a post for other people’s sites or blogs, in exchange for a free post, the site or blog owner will usually allow 1-2 links back to your site within the post. 

Simply look for sites or blogs that accept guest posts and make your way up there.

2. Provide relevant information

If you want backlinks to serve the purpose of your guest posts correctly. It is important to include relevant information to the products and/or services you are promoting. 

This will also have an impact on your visitors, traffic, and conversion. If the information in your post is helpful, people will be happy to link to it. 

Once you’ve published your awesome post, it’s time to send some outreach emails. A good group of people to reach out to are those who have published articles on the same topic. 

Since they have written on that topic before, there is a higher probability that they will be interested in viewing your post. 

To find such people, simply enter the topic of your article on Google Search and collect the list of articles that appear in the SERPs.

3. Find and recreate broken links

Broken links are the type of links to pages that never exist. 

Since the web is always constantly evolving, there are several hundreds and thousands of pages which are either moved or deleted from time to time. 

Webmasters and searchers do not usually like broken links because they contribute to poor user experience. 

The concept of using this strategy is simple – find a broken link then recreate the dead content and reach out to people linking to that dead content and ask them to link to your recreated version. 

The most important part of this strategy is finding the right broken content to recreate and pitch. There are, of course, tools available which you allow you to analyze backlinks.

4. Submit your post to web directories

An easy way to get backlinks to your site is by submitting your posts to web directories. 

Although this method may not be very popular, since finding a legal web directory is pretty difficult. However, you must avoid those web directories that usually ask you to create a backlink to their website in order to get your website into their directory. 

Avoid using automated direct submission technique because doing so will cause your posts to appear like spam. It can further harm your domain authority or completely remove your post from search engines.

5. Actively check and answer to comments

When you start guest posting and people respond to you through comments on your site. It is important that you stay actively available to respond back to them. 

This will further increase your chances of promoting products or services and also building trust with the people. 

On the off chance that you choose to guest post all the time, it is best to keep a document with every one of the links to your guest posts and check them at any rate – once per month for new remarks or just to ensure the post has not been erased. 

Guest posting is an effective tool and you can utilize it to elevate your posts and get backlinks to your site.

Conclusion

In the event that your business can benefit from more search visibility, more brand authorization, more traffic, and a better competitive edge than you should work on a link building campaign.

If you frame your links in good, valuable, relevant content and keep your links valuable to your users. Then you should not have any problem in earning recurring, compound returns for these benefits.

This is one of the most popular and prominent questions majorly asked by bloggers and agencies providing SEO service to clients about the worthiness of guest blogging. It’s also looking dubious because of the statement given by a renowned veteran Matt Catts who had published a post on his official blog that guest blogging is moving in a rampant manner to its decay.

But then also his saying remains a saying and guest blogging is at its boom in creating engagements and generating quality backlinks.

In its simplest terms, guest blogging can be defined as the practice of publishing content on other websites for the intent of gaining quality backlinks. 

As such, guest blogging has become a popular SEO friendly and link building technique for many years now. It still continues to be a choice for several individuals and businesses, despite having being put a restriction on its use by Google.

The reason why Google has given the warning as it is often used as a spammy means of gaining links. It also helps to grow your online audience in a wrong way which google don’t support or promotes.

Here’s how guest blogging plays a vital role in link building and SEO:

Benefits of guest blogging

Instant Exposure to Pinpointed Traffic

Guest blogging is the soul of content marketing strategy as it is helpful in bringing traffic from all over the world. With the help of guest blogging, you can pique the interest of the audience of other blogs to your website. This can only be done with the help of posting high-quality content that satisfies searcher’s and visitor’s intent.

After writing great content for guest posting it will automatically increase the quality traffic on your website. As we already know that is the lifeblood of online business which also increases sales and more leads generation.

Improve your personal branding

Creating your own personal brand is a hard thing in this competitive era. But with the help of guest posting, you can create your own personal brand, as people will start knowing about you in your industry.

Many industry top-notch bloggers create communities of a particular niche and brainstorm new and potential topics to start work on it. And by publishing guest posts on other websites helps in improving your personal branding.

Grow your social media followings

If you are continuously posting guest blogs on different websites then it will apparently improve your social media followings. It can be done by simply adding social media profiles in the contributor’s bio.

If your guest blogs are posted on authoritative websites this will help you in multiple ways i.e personal branding, increasing traffic, and social followers, etc. These types of posting create reputable in the eyes of new and old visitors and at last, they want to create a personal relationship for which they will follow you on social platforms.

With continuous guest posting, it proves you as an authority

Guest blogging is a great way of proving yourself as an authority but not be confused with sponsored posts. As more you, guest post more the no of people will know you and modern online marketing is all about authority. And after being an authority and readers will know you by your name this helps in becoming a powerful influencer or as an authority.

And with the help of this, you can make realize your target audience that you are the one who is recognized by a trustworthy brand.

Grow brand awareness with qualified leads

Guest posting is a great source of publishing content on other websites and proving yourself as an authority. And after becoming an authority you can grow your brand awareness by publishing content on your website or on multiple social media platforms.

And after becoming an influencer you can you can grow more qualified leads for your business. Leads can also be generated when you are posting your content on a website that is having high-quality traffic in your niche.

The bad and good side of the guest blogging

The Good side

Mainly guest blogging is the best way to build high-quality backlinks. This is only the involvement of the two website owners to share one’s valuable content to others in reward of one do-follow link.

This practice is very much popular among webmasters and, Google too promotes for the same. And the benefit that received by the first owner is that he is getting a worthy content and the latter one is getting both traffic and valuable link.

The worst side

On the worst side, the enterprising marketers find guest posting as a technique to get high ranking that can be fully automated. But the thing is that guest blogging is done for sharing intellectual property between a group of audience.

These tricky marketers simply want a high ranking of their websites from that guest post backlinks. Many of them concentrate on building a high profile online for lead generation, cloaking or more.

Role of Guest Blogging in SEO and Link Building

Google’s warning on guest blogging has not completely stopped it from being used today. There are people who rely on guest posting, guest blogging sites or guest blogging for SEO as a link building strategy. 

It is a common practice in digital marketing. It can work very well as a tool for SEO because one can include a link back to one’s website. 

Thus, in turn, this can also have a positive influence on one’s search engine rankings. More than half of the world’s marketers agree that blog creation is their top inbound marketing priority. 

So, their focus is mainly on high-quality guest blogging, which remains highly effective over low-quality guest blogging.

Some individuals, however, think that having a low domain rating (DR) in the guest blog post indicates bad links. But more importantly, if you are generating a backlink from a low DA site then there may be some possibility that these sites may become more valuable over time.

Impact of Domain Rating

Domain Rating is used in measuring the link popularity of a given website. But it does not really tell you if a site is spammy or if a link from the website could have an impact on you. 

Google uses the PageRank formula that works on a page-by-page basis. Where you can get a link from a strong page on a weak domain and vice versa. Pursuing links from high domain rating sites are generally advised because they tend to have more potential pages. 

But some sites having low domain rating may grow in popularity and reach a higher DR. Which means your link may have the chance of becoming more valuable over time. Users may publish guest blogs even on sites with low DR, as long as they are legit.

In Google, links are just a primary ranking factor and in SEO, guest blogging offers a strong opportunity to secure a link back from another website, in addition to other marketing considerations. 

Guest blogging builds a relationship with the blogger who hosts your posts, covers into their audience for additional exposure and supports you to establish authority among the targeted audience.

How To Find Guest Blogging Sites

There are tonnes of sites available on the Internet that offer guest blogging services to individuals. Here is a snippet of my blog post to give a solution for finding the best sites.

I too have written a full guide to find sites for guest blogging with a title-Powerful Ways To Find The best Sites for Guest Blogging

The two main ways to find sites for the purpose of guest blogging. These are:

• Websites that connect publishers and bloggers
• Search with social media (like Facebook, Twitter, etc.), google, mine resource lists, etc.

A very popular way to find guest blogging opportunities is to seek others who contribute their works consistently to industry-related websites. 

Most people and companies often share their posts via social media profiles. Which can be easily reached to a large number of readers. 

To find guest posting blogs that are interested in accepting guest posts. Here are some examples of useful search string combinations that you can try:

• “guest author” “keyword”
• “guest post” “keyword”
• “keyword” inurl: contributors
• “keyword” inurl: authors
• intitle:” guest post” “keyword”
• inurl:” keyword” “contributor”

Search strings can help you get the desired results quickly. For example, typing a common search string such as “blogging” “write for us” will display all results that offer guest posting containing the exact phrases (in quotes). 

This process is both simple and complex, as there are only a handful of modifiers. But they can link in many different ways.

How to do a guest post

In the world of digital marketing, guest posting plays a very vital role in SEO and link building. There are two types of guest posting sites are available in the market: Free and Paid. 

Free blog hosting is the presentation of a risk-free way to create an online presence. When you set up a paid hosting account, you should take more than a little cash to get up your site up and running.

Guest bloggers who want to post free should follow these steps:

Search for guest post sites

When you want to guest post, look for those blogs with a good reputation, who accept guest posts, and who publish items similar to your guest post idea.

Contact the editor

If the blog provides step-by-step guides for pitching guest posts, then follow them closely. When there is no specific process for blogging to pitch a guest post, use the contact form to ask if the editor accepts guest posts.

Submit your guest post for reviewing

Send your guest post content, following the format given by the editor, and submit it on time. If the editor asks you to make changes later, continue editing your post until it meets the needs of the blog.

Wait for approval

Editors get many pitches from guest bloggers, so you may have to wait a few hours/days. If they do not return any response after a few days, then send a follow-up check. If they still do not listen to anything then ask either to pitch a new idea or present the idea of your guest post somewhere else.

Publish your guest post

It is the final or last step of guest post publishing. After publishing the guest post, it is visible at that site. But always keep in mind that when you pitch a guest post, to think about what the editor might want to publish a few months from the current date. For example, never pitch a summer season related blog post at the time of winter season.

How Good is Guest Blogging for SEO and Link Building – Conclusion

Summing up here, it can be said that guest blogging is still better enough for both SEO and link building.

As long as the blogger is ready to spend posting and editing from sensible and outsources, guest blogging can be a great source of valuable content for blogger’s viewers.

Guest blogging is a good source of link building for bloggers in SEO. But it must be done with caution as giving or getting a link from a bad source then it may lead to hampering your position.

An important part of editing any external contribution is reviewing links within the content. You should not include any links until it is considered as editorial. Guest blogging, without a doubt, is an important step for online marketing success. 

Once you grasp its benefits, give it a shot and see if you can make it work for your business.

This is one of the most popular and prominent questions majorly asked by bloggers and agencies providing SEO service to clients about the worthiness of guest blogging. It’s also looking dubious because of the statement given by a renowned veteran Matt Catts who had published a post on his official blog that guest blogging is moving in a rampant manner to its decay.

But then also his saying remains a saying and guest blogging is at its boom in creating engagements and generating quality backlinks.

In its simplest terms, guest blogging can be defined as the practice of publishing content on other websites for the intent of gaining quality backlinks. 

As such, guest blogging has become a popular SEO friendly and link building technique for many years now. It still continues to be a choice for several individuals and businesses, despite having being put a restriction on its use by Google.

The reason why Google has given the warning as it is often used as a spammy means of gaining links. It also helps to grow your online audience in a wrong way which google don’t support or promotes.

Here’s how guest blogging plays a vital role in link building and SEO:

Benefits of guest blogging

Instant Exposure to Pinpointed Traffic

Guest blogging is the soul of content marketing strategy as it is helpful in bringing traffic from all over the world. With the help of guest blogging, you can pique the interest of the audience of other blogs to your website. This can only be done with the help of posting high-quality content that satisfies searcher’s and visitor’s intent.

After writing great content for guest posting it will automatically increase the quality traffic on your website. As we already know that is the lifeblood of online business which also increases sales and more leads generation.

Improve your personal branding

Creating your own personal brand is a hard thing in this competitive era. But with the help of guest posting, you can create your own personal brand, as people will start knowing about you in your industry.

Many industry top-notch bloggers create communities of a particular niche and brainstorm new and potential topics to start work on it. And by publishing guest posts on other websites helps in improving your personal branding.

Grow your social media followings

If you are continuously posting guest blogs on different websites then it will apparently improve your social media followings. It can be done by simply adding social media profiles in the contributor’s bio.

If your guest blogs are posted on authoritative websites this will help you in multiple ways i.e personal branding, increasing traffic, and social followers, etc. These types of posting create reputable in the eyes of new and old visitors and at last, they want to create a personal relationship for which they will follow you on social platforms.

With continuous guest posting, it proves you as an authority

Guest blogging is a great way of proving yourself as an authority but not be confused with sponsored posts. As more you, guest post more the no of people will know you and modern online marketing is all about authority. And after being an authority and readers will know you by your name this helps in becoming a powerful influencer or as an authority.

And with the help of this, you can make realize your target audience that you are the one who is recognized by a trustworthy brand.

Grow brand awareness with qualified leads

Guest posting is a great source of publishing content on other websites and proving yourself as an authority. And after becoming an authority you can grow your brand awareness by publishing content on your website or on multiple social media platforms.

And after becoming an influencer you can you can grow more qualified leads for your business. Leads can also be generated when you are posting your content on a website that is having high-quality traffic in your niche.

The bad and good side of the guest blogging

The Good side

Mainly guest blogging is the best way to build high-quality backlinks. This is only the involvement of the two website owners to share one’s valuable content to others in reward of one do-follow link.

This practice is very much popular among webmasters and, Google too promotes for the same. And the benefit that received by the first owner is that he is getting a worthy content and the latter one is getting both traffic and valuable link.

The worst side

On the worst side, the enterprising marketers find guest posting as a technique to get high ranking that can be fully automated. But the thing is that guest blogging is done for sharing intellectual property between a group of audience.

These tricky marketers simply want a high ranking of their websites from that guest post backlinks. Many of them concentrate on building a high profile online for lead generation, cloaking or more.

Role of Guest Blogging in SEO and Link Building

Google’s warning on guest blogging has not completely stopped it from being used today. There are people who rely on guest posting, guest blogging sites or guest blogging for SEO as a link building strategy. 

It is a common practice in digital marketing. It can work very well as a tool for SEO because one can include a link back to one’s website. 

Thus, in turn, this can also have a positive influence on one’s search engine rankings. More than half of the world’s marketers agree that blog creation is their top inbound marketing priority. 

So, their focus is mainly on high-quality guest blogging, which remains highly effective over low-quality guest blogging.

Some individuals, however, think that having a low domain rating (DR) in the guest blog post indicates bad links. But more importantly, if you are generating a backlink from a low DA site then there may be some possibility that these sites may become more valuable over time.

Impact of Domain Rating

Domain Rating is used in measuring the link popularity of a given website. But it does not really tell you if a site is spammy or if a link from the website could have an impact on you. 

Google uses the PageRank formula that works on a page-by-page basis. Where you can get a link from a strong page on a weak domain and vice versa. Pursuing links from high domain rating sites are generally advised because they tend to have more potential pages. 

But some sites having low domain rating may grow in popularity and reach a higher DR. Which means your link may have the chance of becoming more valuable over time. Users may publish guest blogs even on sites with low DR, as long as they are legit.

In Google, links are just a primary ranking factor and in SEO, guest blogging offers a strong opportunity to secure a link back from another website, in addition to other marketing considerations. 

Guest blogging builds a relationship with the blogger who hosts your posts, covers into their audience for additional exposure and supports you to establish authority among the targeted audience.

How To Find Guest Blogging Sites

There are tonnes of sites available on the Internet that offer guest blogging services to individuals. Here is a snippet of my blog post to give a solution for finding the best sites.

I too have written a full guide to find sites for guest blogging with a title-Powerful Ways To Find The best Sites for Guest Blogging

The two main ways to find sites for the purpose of guest blogging. These are:

• Websites that connect publishers and bloggers
• Search with social media (like Facebook, Twitter, etc.), google, mine resource lists, etc.

A very popular way to find guest blogging opportunities is to seek others who contribute their works consistently to industry-related websites. 

Most people and companies often share their posts via social media profiles. Which can be easily reached to a large number of readers. 

To find guest posting blogs that are interested in accepting guest posts. Here are some examples of useful search string combinations that you can try:

• “guest author” “keyword”
• “guest post” “keyword”
• “keyword” inurl: contributors
• “keyword” inurl: authors
• intitle:” guest post” “keyword”
• inurl:” keyword” “contributor”

Search strings can help you get the desired results quickly. For example, typing a common search string such as “blogging” “write for us” will display all results that offer guest posting containing the exact phrases (in quotes). 

This process is both simple and complex, as there are only a handful of modifiers. But they can link in many different ways.

How to do a guest post

In the world of digital marketing, guest posting plays a very vital role in SEO and link building. There are two types of guest posting sites are available in the market: Free and Paid. 

Free blog hosting is the presentation of a risk-free way to create an online presence. When you set up a paid hosting account, you should take more than a little cash to get up your site up and running.

Guest bloggers who want to post free should follow these steps:

Search for guest post sites

When you want to guest post, look for those blogs with a good reputation, who accept guest posts, and who publish items similar to your guest post idea.

Contact the editor

If the blog provides step-by-step guides for pitching guest posts, then follow them closely. When there is no specific process for blogging to pitch a guest post, use the contact form to ask if the editor accepts guest posts.

Submit your guest post for reviewing

Send your guest post content, following the format given by the editor, and submit it on time. If the editor asks you to make changes later, continue editing your post until it meets the needs of the blog.

Wait for approval

Editors get many pitches from guest bloggers, so you may have to wait a few hours/days. If they do not return any response after a few days, then send a follow-up check. If they still do not listen to anything then ask either to pitch a new idea or present the idea of your guest post somewhere else.

Publish your guest post

It is the final or last step of guest post publishing. After publishing the guest post, it is visible at that site. But always keep in mind that when you pitch a guest post, to think about what the editor might want to publish a few months from the current date. For example, never pitch a summer season related blog post at the time of winter season.

How Good is Guest Blogging for SEO and Link Building – Conclusion

Summing up here, it can be said that guest blogging is still better enough for both SEO and link building.

As long as the blogger is ready to spend posting and editing from sensible and outsources, guest blogging can be a great source of valuable content for blogger’s viewers.

Guest blogging is a good source of link building for bloggers in SEO. But it must be done with caution as giving or getting a link from a bad source then it may lead to hampering your position.

An important part of editing any external contribution is reviewing links within the content. You should not include any links until it is considered as editorial. Guest blogging, without a doubt, is an important step for online marketing success. 

Once you grasp its benefits, give it a shot and see if you can make it work for your business.